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Standard Chartered unveils Digital Banking vision in the UAE

Bank Launches innovative Mobile Banking application and inaugurates fifth Electronic Banking Unit

Highlights:

  • 'Digitisation' aims to extend customer’s digital lifestyle into banking
  • UAE is the first country in the Middle East where ‘Breeze’ is introduced
  • Standard Chartered to launch series of online and mobile banking services in 2013
  • Bank inaugurates fifth Electronic Banking Unit which is equipped with the latest technologies available in the industry
  • Continues to invest for long term growth in the UAE, with a focus on digital technologies

02 April 2013 , | United Arab Emirates - Standard Chartered today announced its digital banking vision, aimed at enhancing the customer banking experience in the UAE. This is part of the Bank’s global focus on ‘Digitisation’ - socialising personal banking and extending customers’ digital lifestyle into banking.

Inauguration
Inauguration - Download Picture

The Bank also announced that it will be introducing a series of digital services and solutions to the UAE market this year. The Bank also inaugurated its fifth Electronic Banking Unit (EBU), which is located at its new Dubai headquarters in Downtown Burj Khalifa.

At a press conference held today in the new electronic branch, the Bank also launched ‘Breeze’, its award-winning Mobile Banking application, making the UAE the first market in the region where this application is available. Breeze is designed to provide customers with a superior, convenient, personalised banking experience. The application will eventually be developed into a “virtual branch”, where customers can place requests as well as apply for products and services. Breeze’s introduction to the UAE follows successful launches in India, Malaysia, Singapore, Hong Kong, Korea and China.

Commenting on the Bank’s focus on Digitisation, Raheel Ahmed, Regional Head of Consumer Banking, Middle East, Pakistan and Africa at Standard Chartered Bank said:

"Today’s consumers are tech-savvy and mobile. They want banking that not only meets their financial needs but anticipates them. At Standard Chartered our focus on digitisation revolves around the customer; we believe that technology has to be useful, intuitive and most importantly seamless. We believe that digitisation goes beyond online and mobile banking services; we continue to transform our business and invest for long-term growth, with a focus on digital technologies that we believe will shape the future of banking."

Following the launch of Breeze, the Bank plans to introduce an enhanced version of its ‘Offers Locator’ application. This enhanced app will allow customers not only to search for offers but also to receive and redeem mobile coupons. The bank will also utilise augmented reality technology to provide customers with a superior banking experience on the move.

Commenting on the launch of Breeze, Khalid El Gibaly, Regional Head of Consumer Banking, UAE and Middle East, Standard Chartered said:

"The launch of Breeze follows extensive research into the banking behavior of individuals and aims to provide customers with an easy, secure, and user-friendly banking channel. By adopting a digitisation strategy and providing our customers with digital banking tools, products and services, we aim to extend the customer’s digital lifestyle into banking and enhance the way our customers interact with us."

Breeze is available for iPad, iPhone, Android and Blackberry devices. For iPad and iPhone users, customers can download the ‘Breeze UAE’ application from the App store. Android and Blackberry users can use Breeze by accessing m.sc.com/ae through their mobile phone browsers. The application uses robust security features similar to those used for Online Banking. Customers can login using only their Online Banking user ID and password. The bank also ensures that no personal information is stored on the phone.

Standard Chartered's new Electronic Banking Unit is staffed by experienced Relationship Managers who specialise in financial services for Small and Medium-sized Enterprises and individuals. The units provide Islamic and Conventional banking services that include loan and card applications, account opening, as well as fixed, term and call deposits applications. It also accepts remittance instructions.

Standard Chartered has been operating in the UAE since 1958 and has the largest distribution network among international banks with 11 branches, five Electronic Banking Units and more than 130 ATMs and CDMs.

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For more information, please call:
Ramy Lawand
Senior Regional Manager, Corporate Affairs,
Standard Chartered Bank
Tel: 00971 4 508 2564
Mobile: 00971 56 6759894
E-mail: Ramy.Lawand@sc.com

Note to Editors:

Standard Chartered – leading the way in Asia, Africa and the Middle East
Standard Chartered is a leading international banking group. It has operated for over 150 years in some of the world's most dynamic markets and earns more than 90 per cent of its profits in Asia, Africa and the Middle East. This geographic focus and commitment to developing deep relationships with clients and customers has driven the Bank's growth in recent years. Standard Chartered PLC is listed on the London and Hong Kong stock exchanges as well as the Bombay and National Stock Exchanges in India.

With 1,700 offices in 70 markets, the Group offers exciting and challenging international career opportunities for nearly 87,000 staff. It is committed to building a sustainable business over the long term and is trusted worldwide for upholding high standards of corporate governance, social responsibility, environmental protection and employee diversity. Standard Chartered's heritage and values are expressed in its brand promise, 'Here for good'.

For further information please visit www.sc.com/ae. Follow Standard Chartered at www.facebook.com/standardchartereduae and on Twitter @StanChartMENAP.


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