Standard Chartered Bahrain launches the Standard Chartered Visa Platinum Credit Card

Sunday, 3 April 2011, Bahrain - Standard Chartered Bank Bahrain in partnership with Visa International has launched a prestigious product offering - the Standard Chartered Visa Platinum Credit Card.

The Standard Chartered Visa Platinum Credit Card, targets the affluent segment by offering a range of value added benefits, including best-in-class privileges that make travelling a truly luxurious experience. Standard Chartered has made considerable headway in the Platinum Credit Card category to demonstrate its industry leadership once again, through this innovative card program.

Like all the Standard Chartered Bank credit cards, the Visa Platinum offers the very best in the market - Travel Points Rewards. Under this program, customers earn Travel Points for all retail transactions made on the credit card. The Travel Points can be redeemed for Free Air Travel on Any Airline, Any Class, Any Destination, Any Date! There are no restrictions on choice of airline or any blackout dates. At Standard Chartered, we constantly strive to offer you a rewarding banking experience. Our Travel Points programme, which is designed to reward your credit card transactions, is a perfect testament to our commitment.

Sai Narain CDK, Regional Head of Consumer Banking, Standard Chartered Bank, Northern Gulf, Levant and Oman said: "The new Standard Chartered Visa Platinum credit card is in-line with our strategy to consistently deliver premium services to our valued customers in Bahrain. Our new Platinum card is best-in-class and offers unmatched values and benefits including our unique Travel Points that give cardholders the freedom to redeem their points at any airline to any destination."

"As a leading issuer of Credit Cards in the Middle East and market leader in cards in many of our countries, we continually look at ways of becoming more customer centric. With the introduction of our new Standard Chartered Visa Platinum credit card to our existing strong credit card range, we ensure customers from all market segments are provided with products and services that meet their needs. Our sustained growth in this sector has been consistently achieved through our continued commitment to delivering exceptional services and added value."

Standard Chartered Visa Platinum credit cardholders can take advantage of complimentary access to over 70 Airport lounges in different countries, are covered under Travel Insurance, Purchase Protection and Extended Warranty for all air tickets and purchases made on the Platinum Credit Card.

The Bank currently has four credit cards for the conventional banking market, each designed for a different market segment and they provide different benefits depending on customers spending habits.

The Standard Chartered Credit Cards are available today at all of Standard Chartered's 7 branches. For further information on our Credit Card, please contact the nearest Standard Chartered Branch, log on to www.standardchartered.com/bh or call 17531532

For further information, please contact:

Nimmi Kamal
Head Corporate Affairs Bahrain, Standard Chartered Bank
Tel: +973 3977 0760
E-mail: Nimmi.Kamal@sc.com

Standard Chartered - leading the way in Asia, Africa and the Middle East

Standard Chartered PLC is a leading international bank, listed on the London, Hong Kong and Mumbai stock exchanges. It has operated for over 150 years in some of the world's most dynamic markets and earns around 90 per cent of its income and profits in Asia, Africa and the Middle East. This geographic focus and commitment to developing deep relationships with clients and customers has driven the Bank's growth in recent years.

With 1,700 offices in 70 markets, Standard Chartered offers exciting and challenging international career opportunities for more than 80,000 staff. It is committed to building a sustainable business over the long term and is trusted worldwide for upholding high standards of corporate governance, social responsibility, environmental protection and employee diversity. The Bank's heritage and values are expressed in its brand promise, 'Here for good'.

For more information on Standard Chartered, please visit: www.standardchartered.com