Digital architects: inside the world of a UX designer

Our in-house user experience (UX) experts on how to build the ideal working experience

As UX designers, Jonathan Siegel and Olivier Soubiele see themselves as digital architects. You won’t be surprised to hear that technology is their biggest enabler, but you may be surprised to know that their work doesn’t always involve the creation of large scale, complicated technology projects; sometimes, it's all about going back to the drawing board and finding out what the real root of the problem is.

The principles of designing user experience

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