My career started at a digital consultancy, where I learned digital strategy, measurement, search engine optimisation (SEO), social listening and campaign optimisation. I like to think back on it as a second degree – 3 years of studying digital marketing & analytics.
It was hard but lots of fun, and I got to work with some of the world's biggest and most recognised brands.
I joined Standard Chartered in 2017 and spent my first 2 years managing the group’s social media channels. My years in consultancy definitely didn’t prepare me for what it felt like to be the one responsible for pushing the button and sending campaigns live, especially at such a big organisation and at a global level, it can be scary stuff!
I’ve always advocated for data-driven marketing and making smart decisions using data and overtime at Standard Chartered we got the backing to build a data analytics system in the team.