Culture and values
Our distinctive culture is the reason why clients and customers choose to bank with us and our employees want to join and stay with us.
It's underpinned by our brand promise, Here for good, which gives us a shared purpose that helps us act consistently across our 70 markets. At its most basic, that means the way we work together across geographies, products and segments, combining deep local knowledge with global capability.
Always trying to do right
We believe by doing things the right way, we can have a positive social and economic impact on our local communities, at the same time as delivering for our shareholders, customers and clients.
But more than that, our culture and values give us a sense of what is right and wrong, a moral compass. Our five core values are about openness, collaboration and putting the needs of the customer first. At all times we aspire to be courageous, responsive, international, creative and trustworthy.
Here for good
It’s about sticking by our clients and customers, and always trying to do the right thing.
We ensure that we maintain our high standards of responsible business.
Engaging our stakeholders
They help us move our priorities forward and ensure our strategy is well aligned with our markets.