
What makes us different
Our strength lies in the connectivity of
our markets, the diversity of our people
and the depth of our client relationships.
Where we operate
We operate in the world’s most
dynamic markets, which set the pace
for global growth and prosperity.
Our purpose and culture
Our distinctive culture has been developed in pursuit of our purpose – to drive commerce
and prosperity through our unique diversity.
We’re committed to promoting equality and inclusion, as it’s our diversity that sets us apart and helps us drive
business growth. We are guided by our valued behaviours, and our brand promise, here for good.
Our distinctive strengths, such as our expertise
in managing generational wealth, our commitment
to mobilising sustainable finance, and our innovative
approach, are just some of the qualities that set us apart.
Our strengths
Our footprint and network
We help clients do business across borders through
our network of high-growth and established markets.
Our wealth management expertise
We help generations grow and protect their wealth,
offering local and global expertise.
Our commitment to sustainable finance
We mobilise capital to deliver sustainable and inclusive
growth for our clients and the communities we call home.
Our emphasis on innovation
We scale fintechs and invest in ventures supporting
digital transformation and product development.
Read more in our business model on page 10
Our unique geographic footprint connects high-growth
and emerging markets in Asia, Africa and the Middle
East with more established economies in Europe and
the Americas, allowing us to channel capital to where
it’s needed most.
We serve clients across
54
global locations
Read more on our people and culture on pages 32 to 36
Read more in our client segments on page 20 to 31
Do the right thing Never settle Better together
Our purpose
To drive commerce and prosperity through ourunique diversity.
Valued behaviours
Annual Report 2025 | Standard Chartered 3
Strategic report