Seeing is Believing is our global programme to help tackle preventable and curable blindness. We launched the programme to celebrate our 150th anniversary in 2003, and by the end of 2008, and it had reached over 45 million people in the world, contributing to over 2.9 million sight restorations.

In 2008, we launched 'A New Vision', our latest commitment to Seeing is Believing. We will invest a further $20 million to provide sustainable eye-care services for 20 million people in deprived communities in 20 cities.

In September 2011, we pledged to raise USD100 million by 2020 for sustainable eye-care programmes, aiming to reach 50 million people. Having raised USD50 million since 2003, we are already a halfway to reaching this target as of July 2012. Please refer to our press release for details.

Sustainability

Today, there are over 39 million blind people in the world and the vast majority live in the developing world. 80% of blindness is avoidable (through prevention or treatment) and most forms of visual impairment can be corrected with a pair of glasses. As little as US$30 can restore sight to an adult and make a big difference. In fact, restoration of sight is the most cost-effective intervention in health care and has an immediate impact on the life of the individual, their family and the community.

Standard Chartered considers the 'Seeing is Believing' program to be truly an opportunity to give back to the communities in which we operate.

Please contact Corporate Affairs for information regarding personal donations and corporate sponsorship.

Contact:

Corporate Affairs Japan
Standard Chartered Bank
03-5511-1245
Ca.Japan@sc.com

 

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