Warm welcome for Singapore President and Business Delegation in Mauritius
It was a challenge embraced just over a month ago. Collaboration across business, Corporate Affairs and Marketing teams in Singapore and Mauritius culminated in the launch of Transaction Banking (TB) at a gala dinner graced by the President of Singapore, S.R. Nathan, on 5 June 2011.
It all began when TB had the foresight to ride on a State Visit by the President and the first Singapore Business Delegation to Mauritius to launch TB services in the country. Organised in close partnership with the government ministries in both Mauritius and Singapore, the gala dinner hosted 130 guests including dignitaries from both countries, High Commissioners, Ambassadors and potential clients.
The event achieved objectives across multiple platforms and was a strong example of Here for Good:
Generating Business Opportunities
Potential clients found out more about TB and got acquainted with our One Bank capabilities to explore partnership opportunities for growth in the region and beyond.
Growing Brand Presence
The launch demonstrated the Bank's commitment to Mauritius and firmly established its brand presence. The event garnered wide media coverage across key print, online and broadcast media in Singapore and Mauritius including the cover story in Mauritius leading business magazine.
Deepening Government Relations
The event was an opportune occasion to engage senior members of state from Mauritius and Singapore to build on good government relations.
As Mauritius increasingly establishes itself as the springboard to Africa and grows in strategic importance in the Group, the launch of Transaction Banking marked the beginning of a new chapter for the Bank in the country.
From left to right: Sridhar Nagarajan, Abhijit Jagtap, Faye Rosun, H.E. S.R. Nathan (President of Singapore), Prochi Sookun, George Kuriakose, Juliana Tan
From left to right on stage: Sridhar Nagarajan, Jiten Arora, Sumit Aggarwal, Ray Ferguson, Masagos Zulkifli (Minister of State for Foreign Affairs, Singapore) and Pravind Kumar Jugnauth (Vice Prime Minister of Mauritius)