PruBSN & Saadiq launch medical plans for unique lifestyles Kuala Lumpur, 17 October 2013 – Prudential BSN Takaful (PruBSN) and Standard Chartered Saadiq (Saadiq) today made available the first of its kind medical plan called HealthEnrich to cater for the for different lifestyles of the customers.

The launch was officiated by Azim Mithani, CEO, PruBSN and Wasim Saifi, CEO, Saadiq and Global Head, Islamic Consumer Banking, Standard Chartered Bank. Also present were Shahrul Azlan Shahriman, PruBSN's Chief Partnership Distribution Officer and Sonia Wedrychowicz, Country Head, Consumer Banking, Standard Chartered Bank Malaysia.

“We believe that each person's health is a privilege and they deserve a plan that reflects their personal medical needs. This is the thought that gave birth to HealthEnrich and we are confident the plans bring this unrivalled proposition to Saadiq's customers. The offering of these innovative plans will serve to deepen our already strong business ties,” said Azim Mithani.

Meanwhile, Wasim Saifi said, “We are delighted to have further strengthened our partnership with the country's leading Takaful operator with this new launch. At Saadiq, we are committed towards providing a broader range of Shariah compliant financial solutions to meet demands of our customers during the various stages of their lives.”

HealthEnrich medical plan offers additional protection benefits for existing certificate holders of Saadiq's investment linked plans designed to complement the unique lifestyle of individuals. Under the new plan, Saadiq has made available at all its branches three new health protection plans underwritten by PruBSN:

  • HealthEnrich Select aimed at individuals who are starting to take on more commitments in life
  • HealthEnrich Advance for those who lead a hectic lifestyle
  • HealthEnrich Premier for those with the luxury of a distinguished life

Each plan offers benefits tailored for individuals who are looking for comprehensive medical protection and a high quality service and care.

HealthEnrich features industry's first maternity complications coverage, consultation with renowned medical experts as well as the privacy of a suite with a dedicated medical attendant.

More information on this plan can be obtained at and


Executive Bios

Wasim Saifi Chief Executive Officer, Standard Chartered Saadiq Berhad & Global Head, Retail Clients, Standard Chartered Bank View profile

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