Standard Chartered shakes things up with mobile gamification

Standard Chartered Bank (the Bank) is the first retail bank in Malaysia to introduce mobile gamification that instantly rewards clients when they shop. The new channel allows the Bank to engage with its clients digitally and recognise their loyalty.

This comes with the proliferation of smart devices that saw mobile gamification on a rising trend. A survey done by Nielsen1 showed one of the top activities 52% of Malaysians use their device for is to play free games. By combining mobile gamification with shopping, the Bank is able to engage clients in a fun manner while rewarding them at the same time.

Aaron Loo, Country Head of Retail Banking of Standard Chartered Bank Malaysia says:

“Standard Chartered continues to push the boundaries of retail banking to meet the demands of our clients. By introducing mobile gamification, we aim to better engage our clients and improve their overall experience with us.”

Standard Chartered continues to roll out many more digital initiatives as part of the Bank’s strategy to offer easy, convenient and secure banking solutions for clients. To date, the Bank has launched an award winning digitally enabled client acquisition tool, video and online chat banking and fingerprint recognition for mobile banking login. It also partnered with Samsung Pay to offer clients a robust mobile payment platform.

Clients can experience the Bank’s latest mobile gamification through the ‘Shake and Win’ campaign held from 17 July to 30 September 2017. Clients need to spend a minimum of MYR100 in a single transaction with a Standard Chartered credit card to receive an SMS to play the ‘Shake and Win’ game. As the name suggests, clients will have to shake the items into the bag by swiping with their fingers in order to win cashback up to MYR99. Clients will also be in the running to be one of 10 chosen winners to win MYR10,000 in prizes as each MYR100 spend will earn them 1 entry.

Visit www.sc.com/my for more information along with the terms and conditions.

1Nielsen Global Survey of Mobile Shopping, Banking & Payments, Q1 2016

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Executive Bios

Aaron Loo Country Head, Retail Clients, Malaysia View profile

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