Standard Chartered launches ‘Goal’, a unique educational program for the empowerment of girls in Malaysia

Standard Chartered Bank Malaysia launched its internationally acclaimed programme, ‘Goal’ at Sekolah Menengah Kebangsa an Perempuan Pudu today. The programme was officiated by Dr Faridah Awang, Deputy Director General, Women Development Department of the Ministry of Women, Family and Community Development and witnessed by students from the school along with the National Netball Team.

Through a combination of sports and life skills training, Goal aims to empower and equip adolescent girls with the confidence, knowledge and skills they need to become integral economic leaders in their families, communities and societies. It is primarily designed for girls aged 13-17 who are living in underserved communities.

2,500 girls from 50 secondary schools across Selangor, Kuala Lumpur and Putrajaya will be identified to participate in the programme.

Goal will be delivered through Standard Chartered Bank’s NGO partner, WOMEN:girls, which will also oversee the programme’s monitoring and evaluation. The curriculum is based on training modules, with play-based learning and netball at the core. Modules cover financial education, communication, hygiene and life skills that collectively seek to empower and raise the confidence of adolescent girls.

Mahendra Gursahani, Managing Director and Chief Executive Officer of Standard Chartered Bank Malaysia remarks that the central aim of the project is to bridge the gap between men and women in society:

"At Standard Chartered, we recognise that gender equality is critical to economic growth. If countries around the world could achieve gender parity, global annual GDP could increase by as much as US$12 trillion by 20251. Educating girls and giving them the tools to shape their own future has an incredible multiplier effect on communities and societies”.

Dr Faridah Awang adds: “Young girls today are faced with social issues that prevent them from reaching their full potential. While the Ministry is constantly striving to address these social issues through our programmes for women empowerment and development, we are always encouraged by initiatives such as Goal. Goal is a programme that will be integral for our vision of achieving gender equality as the foundation of a developed nation."

Malaysia is the 21st country where Standard Chartered has launched Goal. Since its introduction in 2006, more than 280,000 girls around the world have benefited from the programme.

1McKinsey (2015): How advancing women’s equality an add $12 trillion to global growth

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