Standard Chartered leads the industry with strategic move to iPhone
London, 24 May 2010
Setting new standards in enterprise mobility, Standard Chartered today confirmed that it has adopted the iPhone as its smartphone of choice globally, one of the first and biggest corporate entities to do so on such a large scale.
The Bank expects to complete the device rollout by July 2010. It currently provides mobile devices to over 8,000 employees and this number is expected to grow to around 15,000 by the end of the year. Dispersed across 70 countries and typically on the move, these employees will reap significant benefits from the blended work-life capabilities of the iPhone.
"We're all about moving forward," said Jan Verplancke, CIO and Group Head of Technology and Operations for Standard Chartered, "and we believe that giving people complete mobile access to the systems they need to do their job will dramatically increase productivity and employee satisfaction. Time is a commodity in our business. To remain responsive to our customers, we have to be able to connect to the office wherever we are, at any given time."
The Bank will address the dearth in robust enterprise apps available today with a strategy for developing its own internal apps. In the near future, Standard Chartered staff can look forward to apps that allow them to collaborate online and organise their work on-the-go. The Bank is also testing customer relationship management (CRM) apps that enable staff to better serve customers in real-time. The Bank has already put in place additional authentication measures for its iPhones, so that each device complies with stringent security policies.
Investing for Growth
Standard Chartered's plans to continually expand its apps portfolio will accelerate the pace of innovation at the Bank.
At the 14th Annual Webby Awards last month, Standard Chartered won the People's Voice Award for Integrated Mobile Experience, the first bank to win in this category. The winning entry was Huddle, an application that uses real-time messaging to make conferences more interactive and engaging. The Webby Awards are widely known as "The Oscars of the Internet".
The Bank also recently launched Breeze, an iPhone app that takes a fresh and unique approach to mobile banking. Designed entirely from the mobile customer's perspective, the app marries an uncluttered, user-friendly interface with a robust set of features – a strategy that seems to have worked, with the app registering over 16,000 downloads within a few weeks. Breeze is currently available in Singapore and the Bank plans to roll it out in at least three more markets by the end of the year.
With these investments, Standard Chartered is well positioned to create even more exciting opportunities for its community. "Ultimately, it's about creating a more rewarding and satisfying experience for our staff and customers," said Jan.
For further details please contact:
Lauren Callie, Head of Corporate Affairs, South Africa
+27 (0)82 894 5581
Notes to Editors
Standard Chartered - leading the way in Asia, Africa and the Middle East
Standard Chartered PLC is a leading international bank, listed on the London and Hong Kong stock exchanges. It has operated for over 150 years in some of the world's most dynamic markets and earns around 90 per cent of its income and profits in Asia, Africa and the Middle East. This geographic focus and commitment to developing deep relationships with clients and customers has driven the Bank's growth in recent years.
With 1700 offices in 70 markets, Standard Chartered offers exciting and challenging international career opportunities for its 75,000 staff. It is committed to building a sustainable business over the long term and is trusted worldwide for upholding high standards of corporate governance, social responsibility, environmental protection and employee diversity. The Bank's heritage and values are expressed in its brand promise, 'Here for good'.
Standard Chartered Africa Standard Chartered has operated in Africa for over 146 years and the region remains a core part of the Bank's Group Strategic Intent. Standard Chartered Bank has over 160 branches in 14 African countries and over 6,000 staff. Standard Chartered Africa is a highly respected, well established "household name", with deep-rooted local knowledge and experience. The Bank also has a unique international footprint which enables it to facilitate the growth of international trade corridors between Africa and the rest of the world. And with world-class suites of products, services, distribution channels and systems, the Bank provides customers with increasingly sophisticated and pioneering banking services – unrivalled in Africa.
In South Africa,Standard Chartered is focused on its successful Wholesale Banking strategy, leveraging its international footprint and expertise for the benefit of South African corporates and multinationals. In addition to the Bank's lending and financial markets capabilities, the Johannesburg Branch boasts 'Regional Centres of Expertise' such as Agricultural Finance, Project & Export Finance, Private Equity, Capital Markets, Transaction Banking as well as mergers and acquisitions expertise within the Corporate Advisory and Finance team.
For more information on Standard Chartered, please visit www.sc.com.