Skip to content
United Kingdom

Standard Chartered takes WOW Girls Festival to Liverpool

on 19 Nov 2023

19 November 2023, Liverpool, UK — Last month, Standard Chartered, a leading international cross-border bank, announced that it is the first ever Global Girls Champion1 of the WOW Girls Festival2 and joined Festival organisers, the Women of the World (WOW) Foundation, for the launch event at the iconic London Eye. The festival is now on a UK-wide, six month tour on a specially designed double decker bus, which creates a unique environment for girls, non-binary young people to access to unique skills, experiences, and knowledge. This weekend, the latest leg of the tour saw the bus captivate young audiences at Anfield Stadium, home of Liverpool Football Club.

The WOW Girls Festival at Anfield integrated a number of activities, including workshops with approximately 50 students aged 7 – 21 on the WOW bus, which was parked outside of the Liverpool FC shop. There were speed networking sessions in one of the lounges at the famed stadium with the group of Standard Chartered and Liverpool FC female mentors, allowing for direct interaction and knowledge sharing. The event was even more special with the appearance of the beloved club’s mascot, Mighty Red. The presence of Mighty Red and the inspirational female role models in person further underscored the power of collaboration in creating inspiring and magical moments for the next generation of leaders.

Additionally, the WOW Bus welcomed members of local community, as well as stadium visitors drawn to the bright artwork of the bus to learn about empowerment, diversity, inclusion, and supporting young people to realise their potential. The event serves as a powerful platform for fostering community involvement in these crucial conversations.

This significant milestone in the tour was made possible through the Bank’s successful partnership with Liverpool FC and as the club’s main partner for over 10 years. Anfield was a natural choice to host the festival as it is a powerful symbol of the strength of community. Standard Chartered, in partnership with Liverpool FC, believes in not only supporting global initiatives, but actively engaging and uplifting the local communities that define the spirit of Anfield.

Sonia Rossetti, Regional Head, Corporate Affairs & Brand &Marketing, said: “It’s a privilege to see our role as Global Girls Champion being a continuation of Standard Chartered’s dedication to championing young people and support of the WOW Foundation’s vision to be a force for change across society in how it sees girls and non-binary young people, their potential, and the opportunities it offers for their future, both in the UK and overseas.“

The WOW Girls Festival roadshow continues into 2024 with pit stops in Belfast, Newcastle, Norfolk, Perth, Dundee, Derby, Manchester, Bradford, Leeds with the finale event in London.



— ENDS —

For further information please contact:

Claire Newell
Head of Communications for UK and Europe
Standard Chartered Bank
Tel: +44 (0)207 885 8857

About Standard Chartered:
We are a leading international banking group, with a presence in 53 of the world’s most dynamic markets, and serving clients in a further 64. Our purpose is to drive commerce and prosperity through our unique diversity, and our heritage and values are expressed in our brand promise, here for good. Standard Chartered PLC is listed on the London and Hong Kong Stock Exchanges.

For more stories and expert opinions please visit Insights at Follow Standard Chartered on Twitter, LinkedIn and Facebook.

The WOW Foundation
The WOW Foundation is a charity that believes a gender equal world is desirable, possible and urgently required. Through festivals, events and more, our global movement celebrates women, girls and non-binary people, taking a frank look at the obstacles they face and discussing solutions for change. Find out more here.