Standard Chartered Launches Credit Card for Travellers
Malaysia first market in the world to introduce the new Standard Chartered
WorldMiles Card
Kuala Lumpur, 22 April 2013 - Recognising Malaysia's rising travel trend, Standard Chartered Bank today unveiled its first travel credit card - Standard Chartered WorldMiles MasterCard World. This card is targeted at frequent travellers and those who enjoy travelling.
Malaysia is the first market to launch this credit card amongst Standard Chartered's 68 countries.
"Travel is a popular leisure activity, and we see this growing amongst Malaysians as air travel become more affordable and accessible," said Sonia Wedrychowicz, Country Head Consumer Banking, Standard Chartered Bank Malaysia Berhad. "With the robust growth in air travel, increasing more than 36 per cent in just over 10 years, business and leisure travellers have become our target segment. We believe that this segment will benefit from the Standard Chartered WorldMiles card, and enjoy the extensive rewards that come with it."
Standard Chartered WorldMiles cardmembers will enjoy accumulating air-miles from three leading partner airlines - Malaysia Airlines, Singapore Airlines and AirAsia - in a faster and more cost efficient manner. In addition, gain flights on 51 member airlines through the partner airlines frequent flyer programmes which are linked to global alliance network such as OneWorld.
Every RM3 spend on the Card earns customers one WorldMiles point which can be redeemed for one Enrich Mile or KrisFlyer or even 1 AirAsia Big Point. Overseas spend allows customer to earn 50 per cent more WorldMiles points (RM2 to 1 point).
In celebration of the Card launch, new customers will receive, upon card activation complimentary 40,000 AirAsia BIG Points which is redeemable for round-trip tickets to Hong Kong, Phuket, Bangkok, Bali and many more destinations. Other benefits include exclusive discounts and privileges from travel providers such as hotel, car rentals, vacation packages as well as retail and dining.
"A significant portion of our cardmembers increasingly value air miles and travel-related rewards and privileges most. This is also reflected in their card spend trends. Our new credit card is designed with the customer in mind, to give real value and enable customers to live the good life," said Pramod Veturi, General Manager Retail Banking, Consumer Banking, Standard Chartered Bank Malaysia Berhad.
The Standard Chartered WorldMiles Card is the Bank's latest initiative to grow its customer base as they deepen relationship with customers.
"We want to be the main bank to customers and this new card is a critical component of our consumer business strategy. At Standard Chartered, we focus on fulfilling customers' needs by providing the right solutions, and with technology as the enabler, we will deliver faster, simpler and more convenient services. This customer-focused model has become the heart of our strategy, enabling our business to further grow whilst enhancing our customers' banking experiences," added Wedrychowicz.
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