Standard Chartered Bank Malaysia and Hong Kong
Disneyland Resort launch joint promotions
under a strategic alliance
20 February 2017, Kuala Lumpur –As part of Standard Chartered Bank Malaysia’s (“the Bank” or “Standard Chartered”) ongoing efforts in offering unique value propositions to clients, the Bank is proud to announce an extended joint promotion related to Hong Kong Disneyland’s Star Wars™:Tomorrowland Takeover theme under the corporate alliance agreement with the Resort. This comes after Standard Chartered Bank Hong Kong renewed its multi-market strategic alliance last year with the famed theme park following 10 successful years as the resort’s Official Bank Sponsor.
The alliance enabled Standard Chartered to run Hong Kong Disneyland-themed promotions for its banking products such as Current and Savings Accounts, Time Deposits, Savings Plans and Personal Banking Services. Furthermore, the Bank can develop Hong Kong Disneyland-themed premiums for Standard Chartered marketing campaigns. From time to time, seasonal offers will be launched for Standard Chartered credit cardholders to enjoy food and beverage, tickets, hotel stays at Hong Kong Disneyland Resort.
Besides Malaysia and Hong Kong, the renewed alliance also expands collaboration with Hong Kong Disneyland Resort to launch promotions in other markets namely Singapore, Vietnam, Korea and Indonesia.
“Standard Chartered is proud to be associated with Hong Kong Disneyland Resort, part of an iconic brand for family entertainment and for many generations” said Aaron Loo, Head of Retail Banking, Standard Chartered Bank Malaysia. “The Bank has over 140 years of history in helping Malaysian families to save and build their wealth. This multi-year renewal continues to build on the deep and broad relationship with Hong Kong Disneyland Resort that resonates with our brand promise, Here for good.”
“We’re pleased to collaborate with Standard Chartered Bank to offer millions of guests premier banking services at the resort,” said Samuel Lau, Executive Vice President and Managing Director of Hong Kong Disneyland Resort. “We are proud to continue our relationship with Standard Chartered Bank and jointly grow our business in Malaysian market in the coming years.”
“This renewed alliance with Hong Kong Disneyland will be very exciting for Malaysians” Loo added. “Many of us fondly recall the Bank’s previous savings marketing campaigns featuring Disney characters such as Donald Duck and Mickey Mouse. Apart from nostalgia, the MyDream account’s core proposition resonates with families which is aligned with our objective to support financial planning at an early age and inculcate the habit of saving to our young.”
As part of the campaign, the MyDream savings account provides new accountholders with an attractive interest rate of 1.0% per annum. In encouraging Malaysians to save more, Standard Chartered will offer qualifying clients with promotions that include a vacation to Hong Kong Disneyland Resort, and Star Wars-themed premiums such as limited edition Royal Selangor Darth Vader and Stormtrooper figurines.
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