WOMEN ENTREPRENEURSHIP
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Women Entrepreneurship Optimism Index India

Powered by Digital, Driven by Optimism.

About the Index  
  • Discover

    what women entrepreneurs perceive the business future to be

  • Identify

    the key challenges and growth drivers of business scale-up

  • Evolve

    through insights, meet-ups, workshops and banking products

About Women Entrepreneurship Optimism Index

A leading indicator of optimism

A unique index that is a leading indicator of optimism in entrepreneurship among women entrepreneurs

Voice of the womenpreneurs

The Index is based on survey of more than 200 women entrepreneurs across industries and regions

Assessment on five dimensions of optimism

Captures perception on Access to Finance, Access to Skills, Digital Adoption, Support Framework, and Business Parameters.

Analysis of trends in optimism

The findings of the survey, the index scores, and analysis are encapsulated into quarterly reports.
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Slightly declined by 24 basis points from 72.86 in the second edition indicating that overall confidence among women entrepreneurs continues to be buoyant, despite slight softening.

The Business Performance Sub-Index retreated to 65.57 in the third edition, down from 73.78 in the second edition, amid subdued domestic demand and higher input prices.

Up from 64.16 in the second edition. The strong improvement aligns with continued progress in access to formal credit, although funds remain constrained.

Increased from 75.77 in the second edition. Women entrepreneurs’ confidence has seen a modest recovery in terms of acquiring new skills and knowledge.

Improved from 77.88 in the second edition. The uptick suggests improved optimism among women entrepreneurs to invest in digital tools and technologies.

Improved from 71.18 in the second edition, reflecting growing optimism around support from the government as well as from the business ecosystem.

However, digital adoption optimism among businesswomen from Tier 2 cities softened. Women entrepreneurs in smaller cities likely continue to face barriers to digital adoption.

Women entrepreneurs are increasingly using digital tools to acquire customers, improve operational efficiency and scale beyond local markets.

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