Dear Client, thank you for your continued patronage. This year, we wanted to brighten up your home with this décor element, and that of the artisans with this job order, as well as contribute towards the green movement by taking small steps that help reduce our carbon footprint. Get a glimpse behind the scenes of how this gift was selected and created, especially for you.
Here are a few things we modified to build towards a sustainable approach:
– Recycled metal incorporated into the lantern creation
– Usage of recycled cardboard to create the boxes and packaging
– Using the box and the packaging to convey the story right from the minute you received this gift
– Reduced the number of paper & butter paper inserts. Restricted to only 1 letter printed back to back and keeping the story alive via this digital page
– Single color printing on the box
– Reduced metallic printing
– Excluded any form of plastic bubble wrap in the process
– Removed the black weasing foam in packaging
– And many more
A first impression: the box
We partnered with the sketch artist – Harsho to bring life to the essence and process of creating a paper mache curation. Immerse yourself in the story right from the start – know the artists and rigor they go through to bring you the best of handmade art
The Art:
With over 75 percent of the population dependent on metal work, Moradabad has carved a niche of its own through its fine craftsmanship of decorative and utility pieces. Designs made on metal products here display culture, heritage, history and diversity.
Artisans create intricate pieces by special processes like casting, molding, electroplating and other ornamental techniques. Made of iron, this Lantern has been meticulously handcrafted for you by the artisans of Moradabad (Uttar Pradesh). We hope it adds that extra bit of brightness to your beautiful home.
The Impact
It wasn’t long ago when the sector was confronted with a challenge to adapt to a post demonetisation and GST world. They further faced a blow with pandemic times posing a crisis of unprecedented nature. The voices unravels the tryst with the times.
Decline in daily income hit the sector hard and even forced them to think about alternative sources of income or even giving up the generation old artistry. Mustafa, a craftsman from Moradabad said “I will not involve my children into this risky and low income work. I will make my child to study and do any other work.”
This job order helped Mustafa and many more artisans brighten their festive season by helping them sustain their livelihood and creating visibility for their craftsmanship.