Our Brand and Values

By doing things the right way, we can support our customers and clients while having a positive impact on the wider economy.

Our brand and values

Our distinctive culture and values act as our moral compass and are the reason why clients and customers choose to bank with us, and our employees want to join and stay with us.

Our five core values are about openness, collaboration and putting the needs of the customer first. At all times, we aspire to be courageous, responsive, international, creative and trustworthy.  

Our brand promise

Find out how we're Here for good

Here for good captures the essence of who we are. It's about sticking by our clients and customers and always trying to do the right thing.

Find out how we're Here for good

Sustainability

Learn about our sustainability approach

Long-term profit can't be seen in isolation. We believe our sustained success is dependent on healthy economies, where societies flourish.

Learn about our sustainability approach

Diversity and inclusion

Read about the diversity of our people

With key markets across Asia, Africa and the Middle East, we thrive on diversity and inclusion both as an employer and as business.

Read about the diversity of our people

Video library

Watch our videos

We're an innovative bank at the heart of some of the most vibrant markets. Get a flavour of our markets and business through our latest videos.

Watch our videos

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