Our purpose and values
We’re here for good
Our purpose is to drive commerce and prosperity through our unique diversity. We unlock sustainable growth across our markets to create long-term value for our clients, colleagues and communities. We believe we are better together, strive to always do the right thing and never settle.
As our brand promise makes clear, we’re here for good.
We’re taking a stand
We believe that banking and finance can play a crucial role in creating a brighter future. Our long-term ambitions on climate, financial inclusion and globalisation help us make a difference across our footprint.
We believe a just transition to net zero presents a huge opportunity for innovation and growth
Through partnerships and technology, we aim to expand the scale and reach of financial services
We advocate a new model of globalisation based on transparency and trust
Meet the climate-tech entrepeneur using Futuremakers funding to help farmers adapt to climate change in Ghana
Naom’s digital platform connects nurses and physiotherapists who treat patients in the comfort of their homes
Hit the road with our colleague Aboudramane Tikana to see how new roads will boost fishing in Côte d’Ivoire
Raising the bar
Our valued behaviours
Delivering on our purpose isn’t just about what we do. It’s about how we do it. Our valued behaviours – Do the right thing, Never settle and Better together – help us go above and beyond for our clients.
From a world-leading football club to major marathons, our sponsorships aim to give back to the communities where we operate, whether it’s partnering with Liverpool FC to keep girls playing sport, or cheering on our colleagues as they fundraise for our Futuremakers programme.
We’re proud to have our name on Liverpool FC’s world-famous red shirts, but our partnership runs much deeper than that.
Marathons and races
We sponsor races over four continents, empowering thousands of people to go the distance for the causes they believe in.