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    About us

    Our strategy

    Combining differentiated cross-border capabilities with leading wealth management expertise.

Our strategy is grounded in a simple belief: the world is becoming more connected, more complex and more cross-border.
Profile
Bill Winters
Group Chief Executive

Delivering our purpose

We are building the leading super-connector institution for clients operating across borders, utilising competitive strengths in areas with long-term structural growth potential. We support clients where international activity is fast growing, complexity is high and our network creates the greatest value.

Our strategy is designed to deliver our purpose: to drive commerce and prosperity through our unique diversity. This is underpinned by our brand promise, here for good.

Standard Chartered strategy

Progress against our strategic priorities

Discover how we’re making a difference for clients in line with our strategy.

  • Investing in affluent

    Our Wealth & Retail Business is targeting USD200 bn in net new money, with 75 per cent from Affluent income.

  • Sustainable Finance

    We’ve achieved our sustainable finance income target of USD1 billion.

  • Cross-border businesses

    We’re investing to help clients navigate a more connected, digital and increasingly complex global economy.

More about Standard Chartered