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    Sponsorships

    Now is our time

    We are the proud Main Club Partner of Liverpool Football Club, Premier League champions for the 20th time!

The perfect match

As the Main Club Partner for Liverpool Football Club for the last 15 seasons, we wanted to share how proud we are of the Reds for winning the Premier League for the 20th time. The team showed their true spirit, determination, and class to clinch the win.

With new leadership under Head Coach Arne Slot, Liverpool FC has demonstrated that adaptability and embracing change leads to success.

Empowering girls through sport

When girls play on, they succeed. We’ve teamed up with Liverpool FC to inspire more girls to stay in sport.

From the Shoulders of Giants

Pioneers of football

In our From the Shoulders of Giants series, we hear from the pioneering women who fought to overturn the English ban on women’s football. Watch the first episode, ‘Under the radar,’ now.

Bill and Billy at LFC stadium

When Bill met Billy

Discover what happened when CEO Bill Winters met with Liverpool FC CEO Billy Hogan to discuss the power of partnership.