-
Sponsorships
Now is our time
We are the proud Main Club Partner of Liverpool Football Club, Premier League champions for the 20th time!
The perfect match
As the Main Club Partner for Liverpool Football Club for the last 15 seasons, we wanted to share how proud we are of the Reds for winning the Premier League for the 20th time. The team showed their true spirit, determination, and class to clinch the win.
With new leadership under Head Coach Arne Slot, Liverpool FC has demonstrated that adaptability and embracing change leads to success.
Empowering girls through sport
When girls play on, they succeed. We’ve teamed up with Liverpool FC to inspire more girls to stay in sport.
Discover our ‘Play On’ campaign
Find out more about how sport empowers women and girls – and what we’re doing to encourage them to play on.
Play on: Train the Trainer
Learn about, watch and share our latest ‘Play On’ videos – a series of 4 short films highlighting our Train the Trainer curriculum.

When Bill met Billy
Discover what happened when CEO Bill Winters met with Liverpool FC CEO Billy Hogan to discuss the power of partnership.