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Sponsorships
Now is our time
We are the proud Main Club Partner of Liverpool Football Club, Premier League champions for the 20th time!
The perfect match
We’re proud to sponsor one of the world’s most legendary clubs. And after more than a decade of partnership running until the end of May 2027, we’re in it for the long haul, too – including investing more in LFC Women.
Empowering girls through sport
When girls play on, they succeed. We’ve teamed up with Liverpool FC to inspire more girls to stay in sport.
Discover our ‘Play On’ campaign
Find out more about how sport empowers women and girls – and what we’re doing to encourage them to play on.
Play on: Train the Trainer
Learn about, watch and share our latest ‘Play On’ videos – a series of 4 short films highlighting our Train the Trainer curriculum.
From the Shoulders of Giants
Pioneers of football
In our From the Shoulders of Giants series, we hear from the pioneering women who fought to overturn the English ban on women’s football. Watch the first episode, ‘Under the radar,’ now.
When Bill met Billy
Discover what happened when CEO Bill Winters met with Liverpool FC CEO Billy Hogan to discuss the power of partnership.