Press release
Standard Chartered deepens “Now’s Your Time for Wealth” campaign with AI-powered innovation, wealth and advisory capabilities
Singapore – Standard Chartered has launched the third phase of its “Now’s Your Time for Wealth” campaign, combining AI-powered innovation, wealth expertise and advisory capabilities to reinforce its position as a leading international wealth manager.
As clients increasingly diversify across wealth hubs and reassess opportunities in a changing global environment, the campaign highlights how Standard Chartered’s global connectivity, wealth expertise and advisory capabilities are helping affluent individuals navigate complexity with greater confidence.
To bring the campaign to life, Standard Chartered has partnered with dentsu Singapore to deliver an integrated, full-funnel media strategy powered by AI-driven innovation and contextual engagement across key markets:
- AI-powered media optimisation: Leveraging AI-driven performance insights to optimise creative delivery, budget allocation and bidding across channels, maximising campaign effectiveness while maintaining human oversight and strategic control.
- Real-time activation: Harnessing live market movements, cultural moments and audience signals to trigger timely, contextually relevant content and engage affluent audiences when attention and intent are highest.
- Innovative local activations: Leveraging local digital platforms and emerging AI-powered environments, including Naver Korea, YiCai China and LINE Taiwan, to deliver targeted and personalised experiences for affluent audiences.
- GenAI-enhanced storytelling: Transforming campaign hero visuals into AI-powered short-form videos, bringing static imagery to life in new and engaging ways.
Haymans Fung, Global Head of Marketing, Wealth and Retail Banking at Standard Chartered, commented: “Today’s affluent investors are navigating an increasingly interconnected world, creating greater demand for trusted expertise and seamless cross-border support. Through our latest “Now’s Your Time for Wealth” campaign, we are combining our wealth expertise with AI-powered innovation to deliver more relevant content, timely insights and personalised experiences. Together, these capabilities support clients with the insights to capture opportunities wherever they are on their wealth journey.”
Sumeet Parab, Client President at dentsu, commented: “Reaching affluent audiences today requires more than simply connecting data, content and media — it requires the intelligence to continuously optimise how those elements work together across markets and moments. Our role in this partnership is to combine deep audience understanding with data, technology and AI-powered media optimisation, ensuring Standard Chartered’s brand and wealth propositions reach the right global affluent audiences with greater relevance, precision and impact. This collaboration reflects the evolution of our partnership with Standard Chartered, using the power of AI, data and media intelligence to continuously improve how we engage affluent audiences at scale. By combining dentsu’s technology and expertise with Standard Chartered’s understanding of its clients, we are able to create more connected, responsive and impactful media experiences across markets.”
With this latest phase of the campaign, Standard Chartered reinforces its position as a leading international wealth manager and trusted partner for globally minded investors, helping them navigate markets, capture opportunities and make informed financial decisions with confidence.
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