Press release
Standard Chartered deepens “Now’s Your Time for Wealth” campaign with insights powered by its Chief Investment Office
Singapore – Standard Chartered has launched the second phase of its “Now’s Your Time for Wealth” campaign, placing Standard Chartered’s Chief Investment Office (“CIO”) at the centre of its regional wealth narrative. Designed for affluent clients managing cross border portfolios, this phase introduces one of the most powerful and globally connected sources of market intelligence in a volatile climate.
As more of its clients diversify into regional wealth hubs and reassess risk exposure, Standard Chartered’s CIO becomes the anchor for direction, stability, and opportunity across borders. Therefore, at the heart of the campaign is a bold delivery of real-time, world-class investment insight, when it matters most.
This extended phase introduces a suite of CIO-powered intelligence through content formats designed to give investors direct access to the bank’s high-frequency market outlooks, expertise-backed sector calls, and timely cross-market guidance. This includes new editorial partnerships, digital content releases aligned to market movements, amplifying the CIO’s views to a wider affluent audience.
With this latest campaign, Standard Chartered reinforces its role not just as a bank, but as the strategic partner for global-minded investors who want insight and confidence across markets, cycles, and every decision that shapes their financial future.
To support the bold roll-out, the media strategy behind this full-funnel integrated campaign is supported by dentsu Singapore, designed to reach investors across multiple touchpoints:
- Multiple media formats: Out-of-Home (OOH) advertising, Meta, LinkedIn, YouTube, programmatic media, Google Demand Gen, and AI-enabled search ensures broad visibility across different investor audiences.
- Offline-to-online retargeting: Aimed at improving relevance by aligning messages with users’ investment behaviours across both traditional and digital channels.
- Connected TV and audio: With evolving media consumption patterns, additional channels such as podcasts, online radio and connected TV can tap into emerging trends and reach audiences in more personalised and engaging ways.
- Use of Customer Data Platform (CDP): Leveraging CDP capabilities to drive messaging based on client needs and preferences, for example, customers will be targeted with CIO insights based on their investment behaviours.
Haymans Fung, Global Head of Marketing for Wealth and Retail Banking at Standard Chartered, commented, “Investors today are navigating a far more complex landscape, with geopolitical developments and market shifts influencing decisions across borders. With this next phase of our ‘Now’s Your Time for Wealth’ campaign, we aim to give clients clearer access to the insights and connections that matter most. By combining our international network with our 170 years of expertise, and timely perspectives from our Chief Investment Office, we are committed to supporting clients in making confident, well-informed decisions wherever they are in their wealth journey.”
Sumeet Parab, Client President, Media, dentsu Singapore, said, “Reaching affluent investors today requires a fully connected strategy that brings together data, content and media in a meaningful way. Our role was to ensure that Standard Chartered’s insights reach the right audiences across the platforms they trust, supported by an integrated mix of formats and personalised journeys. This collaboration reflects how strategic media, powered by data and technology, can help financial institutions engage clients with relevance and consistency across markets.”
The first rollout of the “Now’s Your Time for Wealth” campaign in January 2025 ran in a mix of out-of-home advertising across airports and in-city sites, print advertising, film and content partnerships with leading international, regional and local media across the seven key markets.
-ENDS-
For more information, contact:
Valerie Tay
Wealth and Retail Banking Communications
Standard Chartered
valerie.tay@sc.com
Carol Wee
Communications Director
dentsu SEA and Singapore
carol.wee@dentsu.com
Lydia Yeo
Senior Communications Manager
dentsu Singapore
lydia.yeo@dentsu.com
About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 110 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
Dentsu, Innovating to Impact.
Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/