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K11 ATELIER Priority Private centre harbour view
Priority Private

Helping you win your way with unparalleled wealth privileges and more

New clients may enjoy HK$28,000 cash rebate or 280,000 Miles

Priority Private Sign Up Privileges

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Your suite of benefits with Priority Private

Become a Professional Investor to unlock the full benefits of Priority Private

Expert team with bespoke wealth solutions

Professional Relationship Team

Partnered with INSEAD, one of the world’s leading and largest graduate business school, to upskill our professional Relationship Managers and Wealth Specialists Learn More

Priority Private Centre

Simply relax in our K11 ATELIER Priority Private Centre or Lee Garden Wealth Management Centre and enjoy complimentary refreshments while we take care of your finances. Learn More

“Personalised Investment Ideas (PII)” platform

Advanced algorithm and analytics to assess your portfolio strength based on your risk appetite and generate tailored investment ideas for you. Learn More

My RM

Connect with your Relationship Manager anywhere in a secure way with our digital platform – My RM   Learn More

Expert Insights

Enjoy unparalleled market insights and interactive sharing from industry investment leaders to help you make informed investment decisions. Learn More

Bank internationally and swiftly

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View of the world via a crystal ball, image used for Priority Private international banking services

International Banking made easy, seamless and secure

  • $0 Service Fee for online remittance , with earliest same day arrival to UK and Singapore. 1
  • Cross border account application services for our designated offshore banks
Text, Person, Human

A world of privileges with SC Multi-Currency Mastercard Debit Card – Priority Private

  • Spend and withdraw abroad in 11 currencies directly from account, without any handling fee or Fx mark-up fee2,3
  • Ease your mind whilst your kids are abroad by opening a joint account and applying a debit card for your kid. Simply deposit funds into the account to take care your kids daily needs overseas with control
Digital image of waves, represents sophisticated and express banking services at Priority Private centre

Express Services at your convenience

  • Express overseas account opening at K11 ATELIER Priority Private Centre and Lee Garden Wealth Management Centre
  • Mortgage express queue and preliminary approval services*

*please contact our staff for more details

A host of unparalleled lifestyle privileges and seamless experience

Maintain an average Total Balance at HKD8 million or above

1. To be a Priority Private Client, you need to maintain the average Total Balance with Standard Chartered Bank (Hong Kong) Limited (the “Bank”) at HKD8 million or above. After the first 12 months following the issuance date of the welcome letter, your eligibility as Priority Private Client will be reviewed twice annually in the months of June and December. At the time of review, your average Total Balance with the Bank should be maintained at HKD8 million or above for the preceding 3 months in order to maintain the Priority Private status for the next 12 months. “Total Balance” includes the aggregate balance of deposits, investments and accumulated premiums of selected insurance under personal account as the primary account holder.

2. You need to be a Priority Private Client to qualify for Priority Private Concierge services. Priority Private Client will enter into a direct agreement with Aspire Lifestyles (HK) Limited under which Aspire Lifestyles Group and its affiliates will deliver the lifestyle service available under the Standard Chartered Priority Private Concierge. The Bank will not be a party to that agreement and will not be responsible for the delivery of the concierge services. Priority Private Client understand and accept that the Bank is not the supplier of the products and/or services provided under or in connection with the Standard Chartered Priority Private Concierge. The Bank shall have no liability relating to any aspect of the products and/or services including, without limitation, their quality, the supply, the descriptions of the products and/or services provided by the suppliers/merchants, any false trade description, misrepresentation, mis-statement, omission, unauthorized representation, unfair trade practices or conduct in connection with the products and/or services provided by the suppliers/merchants, their employees, officers or agents. The use of the products and/or services is subject to the terms and conditions as stipulated by the suppliers/merchants (if applicable).

3. Priority Private Client must call Priority Private Concierge Line (852)3122-2800 or email at concierge@sc-priorityprivate.com for details and reserve the service.

Risk Disclosure Statements of InvestPower

• Interest rates may rise during the term of the Facility. It is impossible to predict accurately changes in interest rates and they could possibly rise substantially. Borrowing costs under the Facility could turn out to be much higher than expected.

• Customers may be called upon at short notice to deposit substantial additional collateral to maintain their position, and a forced sale of assets, without Customer’s consent, may be necessary, including (but not limited to) in cases where (i) a Customer experiences difficulty in servicing its borrowing under the Facility, (ii) the market value of the collateral falls below the minimum level required by the Bank, (iii) the Lending ratio, Top-up ratio or Sell-down ratio in respect of the collateral is adjusted downwards by the Bank, or (iv) the Bank decides to not to renew the Facility at the annual review. The risk of loss in financing a transaction by deposit of collateral is significant, and Customers may sustain losses in excess of any cash and any other assets deposited as collateral and will remain liable for any resulting deficit in Customer’s account.

• If a Customer purchases investment funds / assets / schemes or any assets in respect of which there is a risk of capital loss with the Facility, Customer should note that the risks will be magnified as they will have a larger amount of capital at risk. Customer should consider carefully before deciding to borrow to finance the holding or purchase of any such assets, and should take independent professional advice before taking out the Facility or purchasing any such asset.

• If the currency of the loan is different from the currency of the underlying collateral, foreign exchange rate risk implications may affect the value of the loan and underlying collateral. Foreign exchange rates can be highly volatile and can be affected by many external factors such as changes in political and economic policy (both overseas and locally), political instability, wars, natural disasters and global market movements.

• InvestPower is subject to the risk of market fluctuation. The value of the Customer’s holdings may be reduced as a result. Customer should have sufficient net worth to be able to assume the risks and bear the potential losses of leveraged investments. Establishing a stop loss level may help limit the amount of losses but the order may be executed at a worse-off price and may not always be effected because market conditions may make it impossible to execute such order.

• The use of leverage in investment means that relatively small price movements will have a multiplying effect on Customer’s corresponding gains or losses, and the degree of investment risk Customers face is greatly increased. The risk of loss in leveraged trading can be substantial. A high degree of leverage can work against Customers as well as for them, and the use of leverage can lead to large losses as well as gains. Customer may sustain losses in excess of Customer’s initial margin funds. Placing contingent orders, such as “stop-loss” or “stop-limit” orders, will not necessarily limit losses to the intended amounts. Market conditions may make it impossible to execute such orders. Customer may be called upon at short notice to deposit additional margin funds. If the required funds are not provided within the prescribed time, Customer’s position may be liquidated. Customer will remain liable for any resulting deficit in Customer’s account. Customer should therefore carefully consider whether such trading is suitable in light of Customer’s own financial position and investment objectives.

The Hong Kong Monetary Authority or other governmental or regulatory bodies may take action which has the effect of curtailing or placing restrictions on the Bank’s ability to trade in respect of open positions, and Customer may consequently be required to close or reduce its open positions with the Bank.While the bank may assess your suitability before recommending an investment product to you, this is independent from the assessment of the risks of utilising financing in relation to that investment. Utilising loans to make investments exposes you to higher risks than if you were to enter into the same investments without leverage. Losses as well as gains on the investments will be magnified.

Please note that using Ioan facility to subscribe investment products which are medium to long term in nature would result in prolonged interest rate risks and margin call risks. You should also maintain sufficient capital to repay the loan in case of market volatility and the price of your investment product drop drastically.

To borrow or not to borrow? Borrow only if you can repay!

Risk Disclosure Statements of Debt Securities Services (including Bonds and Structured Notes)

Investment involves risks. The price of bonds/structured notes fluctuates, sometimes dramatically and the worst case may result in loss of your entire investment amount. There is an inherent risk that losses may be incurred rather than profits made as a result of trading bonds/structured notes.

Investors should consider their own investment objectives, investment experience, financial situation and risk tolerance level.

Investors should carefully read the relevant offering documents and the Terms & Conditions of relevant product / service before making any investment decision.

Risk Disclosure Statements of Investment Fund Services:

Investment involves risks. The prices of units/ shares of unit trusts or mutual funds fluctuate, sometimes dramatically and the worst case may result in loss of your entire investment amount. It is as likely that losses will be incurred rather than profit made as a result of buying and selling unit trusts or mutual funds. Past performance of any Investment Fund is no guide to its future performance.

Investors should carefully read the relevant offering documents and in particular the Terms & Conditions contained therein, the investment policies and the risk factors and latest financial results information. It is desirable that the Investor seeks independent financial advice with respect to any investment decision.

Investors should ensure they fully understand the risks associated with unit trusts or mutual funds and should also consider their own investment objective, investment experience, financial situation and risk tolerance level before making any investment decision.

Risk Disclosure Statements of Premium Deposit

Investment involves risks. The worst case will result in loss of your entire investment

Principal Loss Risk / Currency Risk – This product is not principal-protected and the return of which will be dependent on movements in some specified currency exchange rates which are affected by a wide range of factors and may rise or fall rapidly.

Liquidity Risk / Early Withdrawal Risk / Cancellation Risk – Any cancellation or withdrawal prior to maturity is subject to the consent of the Bank. With these risks, investors may incur significant costs or losses.

Investors should consider their own investment objectives, investment experience, financial situation and risk tolerance level.

Investors should carefully read the relevant offering documents and the Terms & Conditions of relevant product / service before making any investment decision.

Not Protected under Deposit Protection Scheme

Premium Deposit is NOT an alternative to ordinary saving or time deposit and is NOT a protected deposit and NOT being protected under the Deposit Protection Scheme in Hong Kong.

Risk Disclosure Statements of Equity Linked Investment Services

Investment involves risks. The price or value of the Equity Linked Investments (ELIs) fluctuates, sometimes dramatically and the worst case may result in loss of your entire investment amount. It is as likely that losses will be incurred rather than profit made as a result of subscribing for, buying and selling the ELIs. Investors should therefore carefully consider whether such transactions are suitable in light of their financial position and investment objectives before entering into such transactions.

Not principal protected: ELIs are not principal protected. You may suffer a loss if the prices of the underlying asset(s) of an ELI go against your view. In extreme cases, you could lose your entire investment.

Limited potential gain: The potential return on your ELI may be capped at a predetermined level specified by the issuer.

Credit risk of the issuer: When you purchase an ELI, you rely on the credit-worthiness of the issuer. In case of default or insolvency of the issuer, you will have to rely on your distributor to take action on your behalf to claim as an unsecured creditor of the issuer regardless of the performance of the reference asset(s).

No collateral: ELIs are not secured on any assets or collateral.

Limited market making: Issuers may provide limited market making arrangement for their ELIs. However, if you try to terminate an ELI before maturity under the market making arrangement provided by the issuer, you may receive an amount which is substantially less than your original investment amount.

Investing in an ELI is not the same as investing in the reference asset(s): during the investment period, you have no rights in the reference asset(s). Changes in the market price of such reference asset(s) may not lead to a corresponding change in the market value and/or potential payout of the ELI.

Conflicts of interest: Issuer of an ELI may also play different roles, such as the arranger, the market agent and the calculation agent of the ELI. Conflicts of interest may arise from the different roles played by the issuer, its subsidiaries and affiliates in connection with the ELI.

Investors should consider their own investment objectives, investment experience, financial situation and risk tolerance level.

Investors should carefully read the relevant offering documents and the Terms & Conditions of relevant product / service before making any investment decision.

Risk Disclosure Statements of Structured Investment Series:

Structured Investment Series carries risks not normally associated with ordinary bank deposits and are generally not the same as and not a suitable substitute for ordinary savings or time deposits. Investor should not invest in Structured Investment Series unless he/she has sufficient funds or liquidity so as to enable him/her to keep the investment until the maturity date. The principal amount of the investment under Structured Investment Series is protected only if held to the agreed maturity date without being cancelled or withdrawn by the investor. Any such cancellation or withdrawal prior to the maturity date is subject to the consent of the Bank and may incur costs or losses to the investor which may even result in a negative rate of return. Where investor holds the investment until the maturity date, the interest or yield on the investment may also be affected by movements in the relevant reference value of the underlying asset. The total return on the investment may be zero or significantly less than the return which might be obtained on a normal time deposit in the event of an adverse movement in the relevant reference value of the underlying asset. This product is NOT equivalent to, nor should it be treated as a substitute for, time deposit, and is NOT being protected under the Deposit Protection Scheme in Hong Kong.

Investors should consider their own investment objectives, investment experience, financial situation and risk tolerance level.

Investors should carefully read the relevant offering documents and the Terms & Conditions of relevant product / service before making any investment decision.

Investment Products and Services

Premium Deposit, Equity Linked Investments, Structured Investment Series and Structured Notes are structured products involving derivatives. Investment Fund is an investment product and some Investment Funds would involve derivatives. The investment decision is yours, but you should not invest in that investment product unless the intermediary who sells it to you has explained to you that the product is suitable for you having regard to your financial situation, investment experience and investment objectives.

Personalised Investment Ideas

The investment ideas generated through our PII platform have taken into consideration your current risk profile and cash balances with the Bank or as otherwise specified by you to your Relationship Manager as well as your investment funds, bonds, equities, structured investment and structured products holdings that you have held with the Bank. Your investment concentration, holdings in insurance, any outstanding balance in WealthPro or other loans with the Bank, and any other investment holdings, assets/liabilities outside the Bank are, however, not taken into account in the PII platform.

For details and related terms and conditions for PII, please visit sc.com/hk/investment/personalised-investment-ideas/.

Life Insurance

The life assurance plans are life insurance products and are not bank deposit. They are underwritten by Prudential Hong Kong Limited (a member of Prudential plc group) (“Prudential”). Some of these plans may have a savings element and are not an alternative to ordinary savings or time deposits. Part of the premium pays for the insurance and related costs.

If you are not happy with your policy, you have a right to cancel it within the cooling-off period and obtain a refund of any premiums paid, less any withdrawals (if applicable), provided that no claim has been made under the policy. A written notice signed by you should be received directly by Prudential at 8/F Prudential Tower, The Gateway Harbour City, 21 Canton Road, Tsim Sha Tsui, Kowloon, Hong Kong within the cooling-off period (that is, within 21 days after the delivery of the policy or issue of a notice (informing you or your representative about the availability of the policy and expiry date of the cooling-off period), whichever is the earlier). After the expiration of the cooling-off period, if you cancel the policy before the end of the term, the projected total cash value (if applicable) may be less than the total premium you have paid. You should check with Prudential if you have any doubt regarding your cooling-off right.

The Bank is an insurance agent of Prudential.

As the issuer of the life assurance plans, Prudential will be responsible for all protection and claims issues. Prudential is not an associate or subsidiary company of the Bank. This is intended to be a general summary for reference purpose only. Please refer to the policy for full terms and conditions. The Bank does not accept any responsibilities regarding any statements provided by Prudential or any discrepancies or omissions in the contract of insurance nor shall the Bank be held liable in any manner whatsoever in relation to your contract of insurance.

This webpage is intended to be distributed in Hong Kong only and shall not be construed as an offer to sell or solicitation to buy or provision of any insurance product outside Hong Kong. Prudential and the Bank do not offer or sell any insurance product in any jurisdictions outside Hong Kong in which such offering or sale of the insurance product is illegal under the laws of such jurisdictions. This webpage does not constitute a contract of insurance or an offer, invitations or recommendation to any person to enter into any contract of insurance or any transaction described therein or any similar transaction.

Whether to apply for insurance coverage is your own individual decision. During the sales process, this document should be read in conjunction with the relevant product brochure. For full terms and conditions, and risk disclosures of the relevant insurance plan, please refer to the relevant product brochure and policy document and read carefully.

In respect of an eligible dispute (as defined in the Terms of Reference for the Financial Dispute Resolution Centre in relation to the Financial Dispute Resolution Scheme) arising between the Bank and the client out of the selling process or processing of the related transaction, the Bank will enter into a Financial Dispute Resolution Scheme process with the client; however, any dispute over the contractual terms of the product should be resolved directly between Prudential and the client.

This webpage does not constitute any prediction of likely future price movements.

Investors should not make investment decisions based on this webpage alone.

This webpage has not been reviewed by the Securities and Futures Commission or any regulatory authority in Hong Kong.

To borrow or not to borrow? Borrow only if you can repay!