Celebrating five more exciting years together
Celebrating 5 more exciting years together Standard Chartered and Liverpool FC extend our partnership until the end of 2026/27
We’re delighted to announce that from 14th July 2022, we've extended our partnership with Liverpool Football Club men and women's teams up until the end of May 2027 - including improved investment in LFC Women. #StandRed #FansOfFans #SCstays
The Perfect Match
Liverpool FC swapped our Standard Chartered logo on the front of their shirts for our 'Futuremakers by Standard Chartered' logo during their match against Leicester City on 22 November. After the match, we auctioned off these match-worn, limited-edition signed shirts, with all proceeds going to the Standard Chartered Foundation to help disadvantaged young people in our markets get into education, training or employment.
Beyond football What we’re doing away from the beautiful game
LFC World
We’ve teamed up with LFC to take the Club to our markets in Singapore, Kuala Lumpur, Hong Kong and Shanghai. Fans are offered the opportunity to meet former players and the Club mascot Mighty Red, while being transported to Liverpool FC’s home ground via a special 360° Inside Anfield Virtual Reality experience.
Liverpool FC Women in Africa
The Club plays an active role in helping to promote and support our Goal programme, which aims to empower young girls through sport by providing financial education and life skills. In 2016, we took three players from Liverpool FC Women to Zambia and South Africa to coach some of our Goal participants during two soccer clinics.
Community engagement
Our global initiative, 'Futuremakers by Standard Chartered', aims to help young people in our markets to learn, earn and grow.
Get involved with Liverpool FC
Supporting LFC is more than a pastime, it's a way of life