Sponsors of Liverpool FC A successful partnership from 2010
Creating a host of unique experiences for our clients around the world
WHY LIVERPOOL Football Club? We share a determination to do good
We’re proud to have our name featured on Liverpool FC’s iconic red shirts – but our partnership runs much deeper than that. Sharing common values and heritage, we’re able to work together with LFC to create unique, money-can’t-buy experiences for our clients, colleagues and fans, as well as helping the local communities in which we operate.
The Perfect Match
Our well-established partnership with Liverpool FC has allowed us to raise awareness and funds for the charitable causes we both support. For example Seeing is Believing, which aims to eradicate avoidable blindness across our markets. By swapping our Standard Chartered logo for the Seeing is Believing logo for one match per season, the players help highlight this important issue on a global stage.Learn more from LFC
Beyond football What we’re doing away from the beautiful game
We’ve teamed up with LFC to take the Club to our markets in Singapore, Kuala Lumpur, Hong Kong and Shanghai. Fans are offered the opportunity to meet former players and the Club mascot Mighty Red, while being transported to Liverpool FC’s home ground via a special 360° Inside Anfield Virtual Reality experience.
Liverpool Ladies FC in Africa
The Club plays an active role in helping to promote and support our Goal programme, which aims to empower young girls through sport by providing financial education and life skills. In 2016, we took three players from Liverpool Ladies FC to Zambia and South Africa to coach some of our Goal participants during two soccer clinics.
We support health and education programmes. Our global programmes include Seeing is Believing, which aims to eradicate avoidable blindness, Goal, which empower adolescent girls with life skills, and financial education helping young people and small businesses.