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What we’re doing

In partnership with Liverpool FC, we’ve launched the ‘Play On’ initiative with the aim to inspire, empower and educate girls to participate in sport.

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Providing a platform for girls to learn life skills through play

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Giving girls an equal opportunity to test their sporting ability competitively

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Increasing the visibility of girls in football

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Providing support and training for female grassroots coaches

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Emphasising the importance of female role models mentoring girls in sport

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Creating a supportive environment for girls to learn and enjoy sport

LFC Play On Training Guide Video Cover image

Train the Trainer: Keep girls in play

Introducing the ‘Train the Trainer’ programme – a collaboration between Standard Chartered and Liverpool FC, dedicated to equipping local Futuremakers by Standard Chartered coaches with the skills to empower girls in their community to succeed through sport. Find out more about how you can shape brighter futures through this curriculum developed by our panel of experts.

“To Futuremakers, to Women Win, to Standard Chartered and Liverpool Football Club. You made our three days so amazing and very informative. It was realistic to us, and I enjoyed the topics on women’s empowerment and barriers in sports. We’re looking forward to making an impact.”

Christina Kutumela, Futuremakers by Standard Chartered Coach, Pretoria

Empowering girls playing sport

The advantages of playing sport are clear. From excelling in school to propelling them forward in their careers, sport has been shown to positively influence and equip young women with transferable skills such as leadership, teamwork and resilience, that will help throughout each stage of life.

Watch the Play On video series

Valuable life skills can be learned on the playing field and will help empower girls for their future success. But it only works if everyone in the community is all in.

LFC wants to know why girls drop out of sports

Jota advises girls to stay in sports


Watch the video

Harvey encourages girls stay in the game

Goal. Empowering girls through sports.

We’re proud to partner with Liverpool FC to support Futuremakers’ Goal programme and help girls achieve their full potential

Why we want girls to play on

Even though sport has been shown to positively influence and equip young women with transferable skills, participation in sport during girls’ formative years drastically decreases around the world from age 14 due to a mix of social, societal, personal and cultural issues.