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What we’re doing

In partnership with Liverpool FC, we’ve launched the ‘Play On’ initiative with the aim to inspire, empower and educate girls to participate in sport.

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Providing a platform for girls to learn life skills through play

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Giving girls an equal opportunity to test their sporting ability competitively

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Increasing the visibility of girls in football

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Providing support and training for female grassroots coaches

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Emphasising the importance of female role models mentoring girls in sport

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Creating a supportive environment for girls to learn and enjoy sport


Empowering girls playing sport

The advantages of playing sport are clear. From excelling in school to propelling them forward in their careers, sport has been shown to positively influence and equip young women with transferable skills such as leadership, teamwork and resilience, that will help throughout each stage of life.

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Valuable life skills can be learned on the playing field and will help empower girls for their future success. But it only works if everyone in the community is all in.

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A message from Liverpool FC

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Girls quit sport for reasons boy don’t

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“Go for it, be brave. Don’t give up.” 

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LFC wants to know why girls drop out of sports

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Jota advises girls to stay in sports

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Harvey encourages girls stay in the game

Goal. Empowering girls through sports.

We’re proud to partner with Liverpool FC to support Futuremakers’ Goal programme and help girls achieve their full potential

Why we want girls to play on

Even though sport has been shown to positively influence and equip young women with transferable skills, participation in sport during girls’ formative years drastically decreases around the world from age 14 due to a mix of social, societal, personal and cultural issues.