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    We stand with Liverpool FC

    Since 2010, we’ve been the proud Main Club Partner of one the world’s most iconic clubs

The perfect match

We’re proud to sponsor one of the world’s most legendary clubs. And after more than a decade of partnership running until the end of May 2027, we’re in it for the long haul, too – including investing more in LFC Women.

Arne Slot

Welkom Arne

We’re excited to welcome Arne Slot as the new Head Coach at Liverpool FC. He replaces Jürgen Klopp, who left in May after 9 years.

Empowering girls through sport

When girls play on, they succeed. We’ve teamed up with Liverpool FC to inspire more girls to stay in sport.

From the Shoulders of Giants

Pioneers of football

In our From the Shoulders of Giants series, we hear from the pioneering women who fought to overturn the English ban on women’s football. Watch the first episode, ‘Under the radar,’ now.

Bill and Billy at LFC stadium

When Bill met Billy

Our CEO Bill Winters recently met with Liverpool FC CEO Billy Hogan to discuss the secrets of our successful long-term partnership.