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‘Play On’ began early in 2023 as a joint initiative between Standard Chartered, Liverpool FC and the LFC Foundation. 

Play On was inspired by research which showed that more than twice as many girls as boys gave up playing sport by the age of 14.  

That fact has an impact beyond sports.  

Playing sports teaches life skills like leadership, resilience and teamwork – all skills that can help set girls up for success off the pitch. In fact, 94 per cent of women in C-suite roles said they played sport as girls. 

Participants in a Play On training session take a group photo to celebrate.

The story so far

We’ve created award-winning, attention-grabbing social media campaigns featuring Liverpool FC calls from both the men’s and women’s teams.  

Our three-day ‘Play On: Train the Trainer’ programme reached over 10,000 girls in South Africa and Kenya, with bespoke training from LFC Academy and Foundation delivered to girls’ football coaches. 

Standard Chartered's Tanuj Kapilashrami talks to panel participants.

Teaming up with UN Women

This year, we’re forming a partnership with UN Women for a series of discussions, events and research projects, drawing on their expertise studying and combatting gender inequality with the goal of making ‘Play On’ a platform for new thinking on how sport can help girls unleash their full potential. 

Watch the latest videos

  • Mia Enderby.

    Step inside The Player Lounge

    Zara Shaw, Denise O’Sullivan, Beata Olsson Anna Jøsendal, Mia Enderby and Sophie Roman Haug discuss the journeys that shape them – and the role models who kept them going.

    Watch now
  • Taylor from LFC.

    Why girls who play win in life

    Sport equips girls with skills they carry far beyond the pitch. Join three Liverpool FC Women players, and the first female LFC Ambassador as they share their success stories.

    Watch now