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Slotting into the world’s best football family

As main club partner, we welcome the new head coach at Liverpool Football Club, Arne Slot.

June 20, 2024

1 min

Arne Slot

We’re excited to welcome Arne Slot as the new head coach at Liverpool Football Club.

Following in the footsteps Jürgen Klopp – who left Liverpool FC after 9 years at the end of May this year – is no mean feat, but we’re confident Arne Slot is the one to do it.

Arne formally joined the Reds on 19 June, moving from Feyenoord Rotterdam FC. We’re looking forward to working with Arne and excited for the start of his new season.

Since we started our partnership with LFC, we’re proud of the incredible experiences we’ve created together for our clients, colleagues and communities, and the opportunities we’ve delivered for football fans around the world.

Being able to leverage LFC’s enormous global fanbase is a key driver for our ongoing partnership with the Reds. The Club recently announced that they are officially the most-engaged club in the Premier League, registering more than 1.5 billion fan engagements and 11.9 billion views on its social media channels last season.

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