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Emerging Affluent Study 2018

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Emerging Affluent Study 2018

The rise of the Emerging Affluent in the UAE

We spoke to 11,000 emerging affluent consumers across Asia, Africa and the Middle East (1,000 in the UAE), exploring their social mobility, financial proficiency and digital savviness. Discover more below.


Find out if the emerging affluent are achieving more in their education, careers and businesses than their parents.


The connection between digital know-how and prosperity – and what it could mean for future success.

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Ae emerging affluent customer class

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