Our strategy

Our strategy

We bank the people and companies driving investment, trade and the creation of wealth across Asia, Africa and the Middle East, where we earn around 90 per cent of our income and profits.

Our focus on basic banking

Our success is a result of being obsessed with the basics of banking - balancing the pursuit of growth with a disciplined management of costs and risks and keeping a firm grip on liquidity and capital.

Through our international network and expertise, we facilitate trade across markets, enable multinational clients to conduct complex business transactions and service the needs of an increasingly international consumer base.

What’s next?

Banking services

Take a look at our range of services and products for personal and corporate clients.

View our banking services

Our growth

We're well placed to expand into emerging economies because of our geographic focus.

View our acquisitions

Annual Report

Get more information on our strategy, results, markets and business performance.

View our 2014 report

Our Annual Report

Go to our Annual Report

Read about our performance in 2014, and get the details on our results.

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