When girls play on, they succeed
We're joining forces with Liverpool FC to empower girls to 'Play On' and stay in sport so they can take the skills learnt on the pitch to empower them to achieve their goals off the pitch.
Empowering girls playing sport
The advantages of playing sport are clear. From excelling in school to propelling them forward in their careers, sport has been shown to positively influence and equip young women with transferable skills such as leadership, teamwork and resilience, that will help throughout each stage of life.
Empowering girls playing sport
The advantages of playing sport are clear. From excelling in school to propelling them forward in their careers, sport has been shown to positively influence and equip young women with transferable skills such as leadership, teamwork and resilience, that will help throughout each stage of life.
What we’re doing
In partnership with Liverpool FC, we’ve launched the 'Play On' initiative with the aim to inspire, empower and educate girls to participate in sport.
Creating a supportive environment
for girls to learn and enjoy sport
Providing a platform for girls to learn life-skills
through play-based activity
Giving girls an equal opportunity
to test their sporting ability competitively
Increase visibility
of girls in football
Providing support and training
for female grassroots football coaches
Emphasising the importance of female role models
in mentoring girls in sport
Goal. Empowering girls through sports.
Goal is Standard Chartered's global initiative to tackle inequality and promote economic inclusion. In partnership with the Population Council, we've designed a free set of guidelines to help girls aged 12-18 to learn life skills through interactive and play-based activities.
The Goal curriculum is split into four modules:
BE YOURSELF: Learn communication, build self-confidence, and value what it means to ‘be a girl’.
BE HEALTHY: Learn about general health, reproductive health and hygiene.
BE EMPOWERED: Learn about rights, freedom from violence, and how to access resources and institutions in the community.
BE MONEY SAVVY: Learn about saving, spending, making, storing and borrowing money.
There are further modules focusing independence which build on Module 4 – Be Money Savvy.
Be Independent is a 12-session module teaching basic financial literacy by introducing adolescent girls and young women to themes, topics and skills related to entrepreneurship and employability.
BE INDEPENDENT: Employability
BE INDEPENDENT: Entrepreneurship
Click here to learn more about the Goal programme and the Be Independent Toolkit
Liverpool FC encourages girls to Play On
Valuable life skills can be learned on the playing field and will help empower girls for their future success. But it only works if everyone in the community is all in.
*NEW* LFC wants to know why girls drop out of sports
Watch video*NEW* LFC wants to know why girls drop out of sports
*NEW* Harvey encourages girls stay in the game
Watch video*NEW* Harvey encourages girls stay in the game
We want girls to play on
Even though sport has been shown to positively influence and equip young women with transferable skills, participation in sport during girls’ formative years drastically decreases around the world from age 14 due to a mix of social, societal, personal and cultural issues.
Goal. Getting out and learning.
Futuremakers' 'Goal' programme is a Standard Chartered global initiative to tackle inequality by promoting greater economic inclusion in our markets. It focuses especially on supporting young people aged 35 or below, helping them learn new skills and improve their chances of getting a job or starting their own business. Goal is one of the initiatives helping girls achieve their full potential for the future.
Final whistle for gender bias
Ayim assumed women became nurses and men became doctors, until her eyes were opened by the Futuremakers Goal programme. See how Goal changed her preconceptions.
Pranjal finds her Goal
Thanks to Goal, Pranjal from Sewri, India discovered her voice and her mission as a leader in equal opportunity for her and her girl friends. She now assists coaches in reaching out to other girls.
Smashing taboos with Goal
Goal helped Deepika change her mother’s mind on menstruation. That was just the first in a long line of people who needed to know the facts. Goal helped her become the leader she didn’t know she was.
Street to CEO with Goal
When Salma left secondary school in Dar Es Salaam, the future was far from certain. But with Goal’s help, this ‘street girl’ became a business owner. Now she mentors other street girls for success.
We stand red with Liverpool FC
Standard Chartered is the main club partner of Liverpool FC, working closely together with the club since 2010 to benefit our communities and supporters around the world.
Partners for 4 more years
Standard Chartered is proud to renew our partnership with Liverpool Football Club until May 2027. This means our combined efforts in the Play On and Futuremakers’ Goal initiatives will have all the sporting expertise they’ll need to continue helping women and girls globally.
Unleashing potential
Standard Chartered has increased investment in the LFC Women's team, and will continue to work with LFC to highlight women's football, inspiring future generations over the next few seasons.
We share LFC values
Standard Chartered shares LFC Foundation's values of Unity, Dignity, Ambition and Commitment, and are pleased to pledge our sponsorship in addressing the real needs of young people and families across Liverpool, Sefton and Wirral.