How It Works

The 4 Step Investment Process

Suitability profiling
The first step is to take you through a simple, easy-to-complete questionnaire that will help us gauge your appetite for risk, both for specific investment products and your entire portfolio. This process helps us determine whether you should be investing heavily in equity or cash, and whether that hot biotech fund is suitable for you. Our profiling gives you the right answers.

Needs analysis
Do you want to buy your dream yacht in 10 years? Or are you still paying off your mortgage? Factors such as these influence your investment decisions. As such, we try to identify the financial goals you are working towards, and size up the task by putting specific numbers and time-frames to each.

Mapping needs and risk profile
Inevitably, a variety of contradictions across the dimensions of return expectations, risk tolerances, liquidity and the criticality of the need will be thrown up as you develop your investment strategy. If your son is planning to go to University in two years, it’s probably not a great idea to plan for it through equity investments. However, the corpus you have set aside might need significant growth in capital for it to suffice. We try to help reconcile these contradictions by developing an investment strategy that maps your needs with your goals.

Finally you need to invest, and our advisors help you choose the best investment vehicles from a vast range of asset classes and products to help you meet your financial goals and invest in the following products on your behalf:

  • Mutual funds
    Choose from over 300 funds offered by more than 15 fund managers. When you invest in mutual funds through Standard Chartered, you can rest assured that they are "true-to-label", have been evaluated for sound risk management practices and comply with all regulatory requirements
  • Capital protected products
    Equity and derivative-linked capital protected products allow you to invest in the equity markets with capital preservation. We pioneered the development of India's first capital protected product, the Principal Protection Plan
  • Fixed income
    Sovereign guaranteed fixed return instruments such as RBI bonds, ICICI/IDBI Bonds, NHAI/REC bonds provide a good opportunity for low risk, moderate return investments and can help with your tax planning
  • Equity Advisory Services
    Your goals are unique, so your portfolio should be customised to suit your needs. If you aren’t satisfied with investing in structured products, we present you with a wide choice of the best fund managers in India, all of whom offer customised portfolio management services, best-in-class service levels and personal attention for special customers like you
  • Fund of funds
    These are portfolio products that allow you to invest in multiple funds, set on an automatically rebalancing asset allocation strategy. In short, this represents a one-stop investment solution for you. We pioneered one of India's first Fund of Funds, and offer you a bouquet of options to choose from

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Speaking Up

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