Reds say “Thank you, Singapore – Hello, Kuala Lumpur!”

KUALA LUMPUR, 14 November 2016 – Kuala Lumpur has today been confirmed as the next stop for LFC World — Liverpool Football Club and Standard Chartered’s immersive fan-experience that will bring the Club closer to its fans around the globe.

After a successful six days of meeting 20,000 fans in Singapore, LFC World presented by Standard Chartered will head to IOI City Mall in Kuala Lumpur, Malaysia from 13 December to 18 December.

The second leg of the LFC World tour series will bring with it a mini museum which will bring fans one step closer to Anfield by learning about its past, present and future. This will give fans in Malaysia the chance to try fun and interactive football challenges that bring to life the buzz of Premier League football.

There will also be game stations hosted by LFC’s official gaming partner and LFC World supporting partner, Konami.

Reds in Malaysia will have a once in a lifetime opportunity to meet with some of the Club’s greatest players when three Liverpool FC legends, Patrik Berger, Vladimír Šmicer and Robbie Fowler will be on-hand to meet fans and sign autographs at events from 13 to the 18 December.

Fans of soccer and all things technology can experience “Inside Anfield” — a sneak peek into Anfield made possible by Standard Chartered Bank and the latest in Virtual Reality (VR) technology. With the aid of a headset and earphones, the content puts fans in the players’ shoes and gives them a unique insight into the team’s inner sanctum. Fans can experience how it feels like to be in a Jürgen Klopp team talk in the dressing room, and walk out from the players’ tunnel in front of the home crowd at Anfield.

LFC World will also see engaging fan activations from LFC’s Official Airline and LFC World supporting partner, Malaysia Airlines, and will be enhanced with competitions, including the Ultimate LFC World experience which includes breakfast with an LFC Legend, a signed LFC shirt and a once in a lifetime penalty masterclass with treblewinning striker, Robbie Fowler.

Robbie Fowler, LFC Ambassador said: “Malaysia is a very special place for the Club. The fans are some of our most passionate so it’s great to be going back there with an interactive experience that has been designed specifically for Reds in Malaysia to get closer to the Club — I’m very much looking forward to meeting as many fans as possible at LFC World in Kuala Lumpur.”

Mahendra Gursahani, Managing Director and Chief Executive Officer, Standard Chartered Bank Malaysia, said: “LFC World offers a unique interactive experience for LFC fans and the Malaysian public by bringing Anfield to Kuala Lumpur through virtual reality. This is truly a ‘money can’t buy’ experience that we are delighted to be able to bring to our valued clients, staff and their families in Malaysia. I welcome everyone to join us at LFC World this coming December.”

More information on LFC World presented by Standard Chartered can be found here:



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