Better Financial Decision Making

Learn how you can make better financial decisions when you free yourself from the biases around you

The decisions you make impact your wealth

But you don't always make good decisions

Did you know that there are 188 biases around us that can impair our judgement and ability to make good decisions? Watch these social experiments to see how easily some of these biases can influence our actions

The Anchoring Bias Experiment

Watch what happens when one relies too heavily on an initial piece of information before making subsequent judgements

The Anchoring Bias Experiment

Watch what happens when one relies too heavily on an initial piece of information before making subsequent judgements

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The Authority Bias Experiment

Watch what happens when one attributes greater accuracy to the opinion of an authority figure

The Authority Bias Experiment

Watch what happens when one attributes greater accuracy to the opinion of an authority figure

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The Peer Pressure Bias Experiment

Watch what happens when one gives in to peer pressure against their own judgement

The Peer Pressure Bias Experiment

Watch what happens when one gives in to peer pressure against their own judgement

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Biases are everywhere

One of the most common biases is the acquiescence bias. It's often easier to say 'yes' rather than 'no'. But if telling you 'no' is what you need to hear to grow your assets, then that's what we'll do

We're here to help free you from biases

Our foundation is built on helping you make better financial decisions
with minimal bias through these pillars

1

Product Independence

With no unit trusts and insurance products of our own, we are in a better position to support your financial decisions objectively. Using open source data, our team gathers the best wealth products from different providers that tailor to your needs and goals.

2

Holistic Expertise

With over 100 years of knowledge and expertise in Asia combined with our full suite of individual and corporate services, we are committed to helping you make more informed financial decisions across your personal and business life.

3

Efficiency and Objectivity

Leveraging high-performance technology like machine learning, we analyse markets from multiple perspectives to give you personalised, efficient and objective investment opportunities.

Not selling our products means we'll give you a fair and objective opinion