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Global Private Bank
The Great Repositioning
How ultra-wealthy families are rewiring for a fractured world.

A new era of family wealth demands a new architecture
For many of the world’s wealthiest families, discussions around investment, governance and succession are becoming harder to navigate. Nearly three-quarters of family office (FO) professionals report rising conflict among family members as strategies strain under the weight of geopolitical uncertainty, digital disruption and social change.
Drawing on a global survey of more than 300 ultra-high-net-worth (UHNW) families and their advisers, our research reveals a profound repositioning underway.
Executive summary
Our research reveals four defining themes shaping a new calculus of legacy, with families rethinking their operations and viewing resilience as the new measure of success.
A strategic shift is underway.
- More than half (54 per cent) of families are considering relocating their FO locations this year.
- Location strategy is not just defensive. Those considering a move cite cybersecurity, geopolitical risk and the search for specialist talent as their top short-term concerns.
Governance is helping families align.
- Families that regularly review their FO’s governance structure are more confident in their ability to evolve with change.
- Around three-quarters of families make personal judgment calls on philanthropy and conflict resolution, but governance frameworks are helping families align their objectives with their values.
Succession is coming under pressure.
- A total of 84 per cent of family members agree that next-generation (next-gen) engagement is essential, but one-third are dissatisfied with current levels of involvement.
- Poor planning could be costly: 87 per cent of families believe that better succession planning, particularly around cross-border assets, could save their families millions.
Technology and next-gen voices offer a competitive edge.
- More than three-quarters (76 per cent) of families say they are comfortable using artificial intelligence (AI) to support investment decisions, provided human oversight remains.
- Younger generations are pushing for a more strategic approach to technology and their voices carry weight: 81 per cent of family heads say younger perspectives are crucial.
“We have moved from an age of preservation to an era of positioning. Families are reviewing their wealth ecosystem – not only to mitigate risk, but to build resilience in an age of uncertainty.”
— Raymond Ang
Global Head of Private Bank and Affluent Clients, and
Head of Wealth and Retail Banking, Greater China and North Asia
Related insights
Discover additional insights from our research and thought leadership.
Cross-border pressures on wealth
Global footprints are redefining how UHNW families protect and structure their wealth.
The hidden dividend of giving
Philanthropy can help strengthen family values, bridge generations and guide legacy decisions.
The role of AI in family wealth
Families leveraging AI in wealth management are achieving more desirable outcomes.
The architecture of adaptive wealth
The great repositioning is more than a geographic reshuffle. It marks a fundamental shift in how wealth is managed and preserved.
Legacy wealth structures, whether built for tax efficiency, tradition, or convenience, are no longer sufficient for today’s families. As risks multiply and needs evolve, resilience has become critical.
Our research shows that resilience is not a matter of luck. Families that focus on governance, location strategy, next-gen engagement, and technology are building wealth that can adapt and evolve with the times – turning volatility into lasting opportunity.