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Standard Chartered and Liverpool Ladies FC kick off girls’ empowerment campaign
Standard Chartered Bank has teamed up with Liverpool Ladies Football Club to launch the #ThisGirlsGoal campaign, which is designed to create and facilitate a conversation about the challenges faced by adolescent girls around the world. It aims to identify existing negative stereotypes and smash them, replacing them with empowering and inspirational messages instead.
As a leader in girls’ education globally through its award-winning Goal programme, and with a presence in many markets where gender inequality is high, Standard Chartered is well placed to moderate a dialogue about the harmful stereotypes that girls have to fight on a daily basis.
The campaign launches with a powerful video starring three Liverpool Ladies FC players – Natasha Dowie, team captain Gemma Bonner, and Asisat Oshoala, who also recently represented Nigeria at the FIFA Women’s World Cup in Canada.
Payal Dalal, Head of Education and Girls Programmes at Standard Chartered Bank, said: “Around the world, girls aren’t given the opportunities they deserve: they are denied education, employment and equality. We want to refute the detrimental socio-cultural norms that oppress girls globally. And after the amazing performances we saw at the FIFA Women’s World Cup in Canada, what better way to highlight these issues than with the powerful and inspirational Liverpool Ladies players. We hope that by working together we can help to give a voice to girls around the world, and shatter those negative stereotypes.”
Fellow Liverpool FC Ladies star Fara Williams, who recently represented England at the Women’s World Cup, is also involved in the campaign, and echoed her support: “After many years of being involved in what is considered to be a male dominated sport, it is a real privilege to be involved in Standard Chartered’s #ThisGirlsGoal campaign which promotes equality for women.”
Find out more about how sport is increasingly a powerful economic and social tool for girls and women from Payal Dalal’s blog on BeyondBorders.
(l-r: Asisat Oshoala, Natasha Dowie, Gemma Bonner)
For further information please contact:
+44 (0)20 7885 6429
High resolution images from the campaign can be downloaded here (zip file, 89.3MB)
Note to Editors
Through a combination of sports and life skills training, Goal aims to empower and equip adolescent girls with the confidence, knowledge and skills they need to be integral economic leaders in their families, communities and societies.
Goal was first launched in 2006 in Delhi, and since then has reached over 145,800 girls globally. In 2013, the Bank made a public Clinton Global Initiative (CGI) commitment to expand the Goal programme across the Bank’s global footprint, and empower an additional 500,000 girls by 2018.
Goal is active in twenty-six countries through direct Standard Chartered support and through our partners. Through Standard Chartered the programme is active in Bangladesh, China, India, Indonesia, Jordan, Kenya, Laos, Mauritius, Myanmar, Nigeria, South Africa, Sri Lanka, Tanzania, Uganda, the UK, Vietnam and Zambia. It also works through partners in Bolivia, Cambodia, Colombia, El Salvador, Ethiopia, Liberia, Nepal, Nicaragua and Sierra Leone to reach girls in those markets.
We are a leading international banking group, with more than 90,000 employees and a 150-year history in some of the world’s most dynamic markets. We bank the people and companies driving investment, trade and the creation of wealth across Asia, Africa and the Middle East, where we earn around 90 per cent of our income and profits. Our heritage and values are expressed in our brand promise, Here for good.
Standard Chartered PLC is listed on the London and Hong Kong Stock Exchanges as well as the Bombay and National Stock Exchanges in India.
For more information please visit www.sc.com. Explore our insights and comment on our blog, BeyondBorders. Follow Standard Chartered on Twitter, LinkedIn and Facebook.
Liverpool Football Club
Founded in 1892, Liverpool FC is one of the world’s most historic and famous football clubs having won 18 League Titles, seven FA Cups, eight League Cups, five European Cups, three UEFA Cups, three European Super Cups and 15 Charity Shields.
As a socially responsible business, Liverpool FC is proud of its heritage and plays a proactive role in its communities managing over 20 projects all-year round in health and wellbeing, community and enterprise and opportunity and aspiration. Its contribution was recognised by the award of a Community Mark from Business In The Community.
Liverpool FC is a global brand and works with leading edge commercial partners around the world providing unparalleled commercial opportunities.
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Cheshire WA8 7DZ
For more information, please contact:
Liverpool FC PR Office
+44 151 432 5686