Goal case study

We've empowered over 6,400 girls in Jordan through Goal, by teaching sport and life skills.

Using sport to help girls in Jordan

Learning how to communicate

When girls first join the Goal programme, they often find it difficult to interact with other people, including their peers.

So one of Goal’s key education modules teaches girls how to communicate, and why this life-skill is so important. After completing this module, Goal girls began to communicate better not only amongst themselves but also interacting positively with someone from a different background.

Using Goal alumni as champions

Goal’s impact on a girl can continue once she’s completed the programme, and those who display exceptional leadership qualities are invited to become ‘Goal Champions’.

Champions receive training from their Goal coaches to deliver education and sports training to their peers.

Extending the reach

The Goal Champions in Amman have found the programme so inspiring that they’ve created a network to try and reach more girls.

They’ve even started finding new ways to positively impact and support disadvantaged people in their local communities, and people are beginning to look at them as leaders of change.

What’s next?

Empowering girls

We use education and sport to help transform the lives of girls in India, Nigeria, Jordan and China.

About our Goal programme

Helping others to see

We've committed to raising USD100 million by 2020 to help tackle avoidable blindness.

About our programme

Our standards

We ensure that we maintain our high standards of responsible business.

Read our policies

The Goal journey

Download our Goal infographic

See how we're using education to transform the lives of underprivileged girls.

Goal blog

Go to our Goal blog

Watch the Goal girls in action and read their latest stories to see how their lives have been changed.


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