Seeing is Believing

We're committed to tackling avoidable blindness.


Around 39 million people in the world today are blind, most of them living in the developing world. Yet, in eight out of ten cases, blindness can be prevented or treated with proven, cost effective interventions.

How we're helping

Through Seeing is Believing (SiB), we’ve partnered with the International Agency for the Prevention of Blindness (IAPB) and leading international eye-care non-governmental organisations to improve access to eye-care across our markets.

We are commited to raising USD100 million for SiB between 2003 and 2020, with the bank matching every dollar. As of the end of 2015, through fundraising and bank matching, we've raised USD86.3 million.

SiB's impact:

- Reached more than 111 million people

- Provided over 3.6 million cataract operations and surgical interventions

- Distributed nearly 874,000 pairs of spectacles and other low vision devices

- Trained over 192,000 health workers

- Provided health education to over 78 million people.

Visit to find out more.

What’s next?

Get fundraising

You can set up a fundraising page for Seeing is Believing in minutes, to help to fight avoidable blindness.

Set up your page

Our priorities

We contribute much more than profits. Through our business, we can be a force for good.

About our priorities

Restoring sight in Dhaka

Like almost 30% of people living in the slums of Dhaka, Jainab and Abal can't afford eye-care.

Read their story

Sustainability Summary

Read our Sustainability Summary

We focus on contributing to sustainable economic and social development.


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