Seeing is Believing

Liverpool FC wear Seeing is Believing shirts to help tackle avoidable blindness

 Perfect Match 2016

On Monday, 17 October during the Liverpool FC vs Manchester United match, the Liverpool FC players swapped the ‘Standard Chartered’ logo on the players’ shirts for the ‘Seeing is Believing’ logo, enabling millions of people around the world to learn more about our eye health initiative.

Buy a shirt, save someone's sight

This season marks the fifth year that we have partnered with Liverpool FC to support Seeing is Believing. To date, the partnership has raised more than £250,000 through fan contributions and auction proceeds.

Our Seeing is Believing programme

Around 39 million people in the world today are blind, most of them living in the developing world. Yet, in eight out of ten cases, blindness can be prevented or treated with proven, cost effective interventions.

Through Seeing is Believing (SiB), we’ve partnered with the International Agency for the Prevention of Blindness (IAPB) and leading international eye-care non-governmental organisations to improve access to eye-care across our markets.

We are committed to raising USD100 million for SiB between 2003 and 2020, with the bank matching every dollar. As of the end of 2015, through fundraising and bank matching, we've raised USD86.3 million.

Learn more about Seeing is Believing at


What’s next?

Get fundraising

You can set up a fundraising page for Seeing is Believing in minutes, to help to fight avoidable blindness.

Set up your page

Our priorities

We contribute much more than profits. Through our business, we can be a force for good.

About our priorities

Restoring sight in Dhaka

Like almost 30% of people living in the slums of Dhaka, Jainab and Abal can't afford eye-care.

Read their story

Sustainability Summary

Read our Sustainability Summary

We focus on contributing to sustainable economic and social development.


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