Seeing is Believing

We aim to tackle avoidable blindness across our markets.


Around 39 million people in the world today are blind, most of them living in the developing world. Yet, in eight out of ten cases, blindness can be prevented or treated with proven, cost effective interventions.

Through Seeing is Believing (SiB), we’ve partnered with the International Agency for the Prevention of Blindness (IAPB) and leading international eye-care non-governmental organisations to improve access to eye-care across our markets.

We are committed to raising USD100 million for SiB between 2003 and 2020, with the bank matching every dollar. As of the end of 2016, through fundraising and bank matching, we've raised USD92.8 million.

Learn more about Seeing is Believing at


What’s next?

Get fundraising

You can set up a fundraising page for Seeing is Believing in minutes, to help to fight avoidable blindness.

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Our priorities

We contribute much more than profits. Through our business, we can be a force for good.

About our priorities

Restoring sight in Dhaka

Like almost 30% of people living in the slums of Dhaka, Jainab and Abal can't afford eye-care.

Read their story

Sustainability Summary

Read our Sustainability Summary

We recognise the role we can play in promoting economic and social development in our markets.


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