Seeing is Believing

We've raised over US$75 million of our goal of US$100 million, to help us tackle avoidable blindness.


The issue

Around 39 million people in the world today are blind, most of them living in the developing world. Yet, in eight out of ten cases, blindness can be prevented or treated with proven, cost effective interventions.

An operation for cataracts – the leading cause of blindness in developing countries – can cost as little as US$30. And the impact is significant, regaining sight enables people to go back to work or education and to better care for their families.

How we're helping

Through Seeing is Believing, we’ve partnered with the International Agency for the Prevention of Blindness (IAPB) and leading international eye-care non-governmental organisations to improve access to eye-care across Asia, Africa, the Middle East and South America.

We've raised over US$75 million, and have helped more than 53 million people, since the programme launch in 2003. By 2020, we aim to fundraise US$100 million for Seeing is Believing.

The funding will help our NGO partners deliver 35 comprehensive eye-care projects globally, providing access to cataract operations and prevention treatment in deprived communities. This will include five large scale children’s eye-care projects. The first of these projects was launched in November 2012 and spans East Africa, aiming to reach 4 million children.

With help from our staff

Our staff are driving the success of Seeing is Believing. Not only do many of our employees volunteer at local eye-care projects, but 70% of fundraising is led by our staff. The Bank matches every dollar raised.

What’s next?

Get fundraising

You can set up a fundraising page for Seeing is Believing in minutes, to help to fight avoidable blindness.

Set up your page

Our priorities

We contribute much more than profits. Through our business, we can be a force for good.

About our priorities

Restoring sight in Dhaka

Like almost 30% of people living in the slums of Dhaka, Jainab and Abal can't afford eye-care.

Read their story

The Jubilee Trust

The Jubilee Trust

We've joined forces with the Jubilee Trust, taking our fight against avoidable blindness to the next level.

Celebrating 10 years of SiB

Seeing is Believing infographic

Since 2003 we have been working to eliminate avoidable blindness through our global initiative Seeing is Believing.


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