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  • Climbing the prosperity ladder

    Emerging affluent study 2018

    Climbing the prosperity ladder

    We spoke to 11,000 emerging affluent consumers across Asia, Africa and the Middle East, exploring their social mobility, financial proficiency and digital savviness.

Emerging affluent infographic


See how social mobility compares across Asia, Africa and the Middle East

Ambition is helping to create jobs and wealth across Asia, Africa and the Middle East

Jane pursued higher education – an opportunity her parents didn’t have – and now has a job in a private equity firm. She says the sky’s the limit when it comes to reaching her life goals.

Ben Hung |  CEO, Retail Banking & Wealth Management

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