Emerging affluent study 2018
Climbing the prosperity ladder
We spoke to 11,000 emerging affluent consumers across Asia, Africa and the Middle East, exploring their social mobility, financial proficiency and digital savviness.
Ambition is helping to create jobs and wealth across Asia, Africa and the Middle East. Find out if the emerging affluent are achieving more in their education, careers and businesses than their parents.
The connection between digital know-how and prosperity – and what it could mean for future success.
See how social mobility compares across Asia, Africa and the Middle East
Ambition is helping to create jobs and wealth across Asia, Africa and the Middle East
Jane pursued higher education – an opportunity her parents didn’t have – and now has a job in a private equity firm. She says the sky’s the limit when it comes to reaching her life goals.Ben Hung | CEO, Retail Banking & Wealth Management
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