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Banking on Kids

Photo Release


Banking on Kids

Participation at the annual Kids@Work grew almost six times since its launch in 2006

Photo 1: A magician entertaining the children at Standard Chartered Bank’s Kids@Work


Photo 2&3: Parents and children bonding over puppet stringing at Standard Chartered Bank’s Kids@Work



6 June 2014, Singapore – Almost 800 kids ‘invaded’ the Standard Chartered Bank offices at Marina Bay Financial Centre and Changi Business Park today as part of the Bank’s annual Kids@Work programme. Kids@Work, launched in 2006, is an annual employee engagement event where all Bank employees are encouraged to bring their children to work to understand what their parents do at work. It was conceptualised based on feedback that every child enjoys going to work with his or her parent for a day.

On top of learning more about their parents’ jobs, the children also participated in a range of games and workshops customised for different age groups. Activities include craft workshops where kids learn how to string a puppet, and team-building educational activities where kids learn how to trade, lend and borrow recycled materials among groups to build physical structures.

The Bank also arranged for carnival activities such as balloon sculpting, photo booths, body art, wire art, caricature and roving magicians to keep both children and parents entertained.

Ms Eva Ang, Head of Corporate Affairs, Singapore, said, “Kids@Work is a great engagement event that has grown six-fold since its launch in 2006. It’s been a fantastic platform for our managers to engage their employees and their kids in a less formal environment. Feedback from employees indicate that they feel more engaged at work when the Bank and their managers take interest in their personal lives. These activities give us the opportunity to build a balanced culture which not only focuses on our employees’ professional development, but also their personal well-being.”


For more information, please contact:

Carol Alisha Chan
Tel: +65 6596 9403
Email: carol-hy.chan@sc.com

Jasmine Zhao
Tel: +65 6596 7756
Email: jasmine.zhao@sc.com

About Standard Chartered Bank

Standard Chartered in Singapore is part of an international banking group with more than 86,000 employees and a 150-year history in some of the world’s dynamic markets. We bank the people and companies driving investment, trade and the creation of wealth across Asia, Africa and the Middle East, where we earn around 90 per cent of our income and profits. Our heritage and values are expressed in our brand promise, Here for good.

Standard Chartered has a history of 155 years in Singapore, opening its first branch here in 1859 and in October 1999 was among the first international banks to receive a Qualifying Full Bank (QFB) license, an endorsement of the Group’s long-standing commitment to its businesses in the country.

The Bank transferred its Singapore Retail and SME business to a locally-incorporated subsidiary, Standard Chartered Bank (Singapore) Limited on 7 October 2013.

The Bank in Singapore serves both retail and corporate customers. It provides credit cards, personal loans, auto loans, mortgages, deposit taking and wealth management services to individuals and small to medium sized enterprises. The Bank also provides corporate and institutional clients with services in trade finance, cash management, lending, securities services, foreign exchange, debt capital markets and corporate finance.

The Bank employs over 7,400 people in Singapore and has a network of 19 branches, 8 Priority Banking centre and 31 ATMs. Standard Chartered is the only international bank to offer NETS service, giving its customers access to EFTPOS at over 17,000 outlets islandwide.

The Bank’s global business is managed out of Singapore, as is its global Technology & Operations function.