Celebrating the power of ten

Our ASEAN teams raised USD227,000 to support Seeing is Believing.


Celebrating the power of ten

In 2013, we became the first international bank to establish a presence in all ten ASEAN countries.

To celebrate this coinciding with ten years of our Seeing is Believing initiative, we set ourselves a target of raising USD100,000 to help tackle avoidable blindness.

Joining forces to raise the funds

Teams across our ASEAN markets held events and took on challenges to raise funds and awareness for our global programme:

  • A Silver Lining Carnival was set up to help the elderly in Singapore, to teach them basic computer skills
  • A team of 8 cycled over 800km from Siem Reap to Vietiane
  • Indonesia held Sport for Sight, which was XXX
  • Vietnam held charity food fairs

What’s next?

Empowering girls

We use education and sport to help transform the lives of girls in India, Nigeria, Jordan and China.

About our Goal programme

Helping others to see

We've committed to raising USD100 million by 2020 to help tackle avoidable blindness.

About our programme

Our standards

We ensure that we maintain our high standards of responsible business.

Read our policies

Celebrating 10 years of SiB

Seeing is Believing infographic

Since 2003 we have been working to eliminate avoidable blindness through our global initiative Seeing is Believing.


Share on Facebook Share on Twitter Share on Google+ Share on LinkedIn Email to a friend Print the page