Teaming up with Liverpool FC for Seeing is Believing
About the match
Liverpool FC players wore limited edition shirts on Sunday 30 March in their match against Tottenham Hotspurs, to raise awareness about Seeing is Believing and avoidable blindness.
Money raised goes to Seeing is Believing
The shirts were all signed by the players and some were then auctioned off to raise money for Seeing is Believing. With our dollar for dollar matching, we raised an impressive US$103,000, which will be used to treat and prevent avoidable blindness.
Three other shirts were given away as prizes to fans in our Perfect Match competition.
What makes us the Perfect Match?
Since becoming the main sponsor of Liverpool FC in 2010, we‘ve joined forces to raise awareness and funds for avoidable blindness and visual impairment.
We’ve worked together on lots of different activities such as global soccer clinics for visually impaired children across our markets, home game half time activities, and swapping our logo on the players’ shirts in three consecutive seasons to gain international exposure for Seeing is Believing.
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