More than a sponsorship
Since becoming the main sponsor of Liverpool FC in 2010, we‘ve joined forces to raise awareness and funds for avoidable blindness and visual impairment.
We’ve worked together on everything from global soccer clinics for visually impaired children across our markets and home game half time activities, to swapping our logo on the players’ shirts to gain international exposure for Seeing is Believing (SiB), our global initiative aimed at tackling avoidable blindness.
Handing our shirt logo to Seeing is Believing
We swapped our logo for Seeing is Believing's for Liverpool FC's last home game of the season (Tuesday 8 May 2012), to help raise awareness for our programme.
Liverpool FC beat Chelsea 4 -1, in an exciting game which also saw Robbie Fowler and John Barnes take part in a blindfolded penalty shootout against our mascot Sir SiB at half time.
The shirts were signed and Carragher's, Barnes', Fowler's and Maxi's were auctioned off, raising USD26,000, with our matching for Seeing is Believing.
The remaining shirts were distributed across our markets for clients, customers, staff and fans to bid and win in various perfect match competitions.
What makes us a perfect match?
- have a history of success
- have a diverse global network of fans, customers and staff
- are committed to the communities in which we're active
- have been established household names for over a century.
Liverpool FC visit our projects
Legends like Ian Rush, have visited our Seeing is Believing projects to see the difference we make.
Helping others to see
We've committed to raising USD100 million by 2020 to help tackle avoidable blindness.
Latest Liverpool activities
Get news from on and off the pitch from our sponsorship of Liverpool Football Club.